As the Digital Services Industries compete and collide, I am optimistic again about how you can be valuable well-paid "Creative Technologists."
Key line:
"Execution turns out to be harder, more strategic and more valuable than
everyone thought and ... it's what clients are coming to agencies
for."
(FYI,
what qualifies Rupal is her years as an industry journalist and then
realizing the best way to provide value is to work
directly with the digital developers)
This is what the most ambitious and successful Agencies are providing: a safe havens for creative problem-solving with a diverse and appreciated workforce
led by sincere leaders that get out of the way of empowered teams
focusing on their mutually beloved clients and their bottom lines.
Well, that IS a lot...perhaps I have "guarded optimism." It's now up to you to play well with the Techies.
That key line above is about not spinning aimlessly around "innovation" when there are
products and services to be built! Yes, it sounds obvious ... the best plan is getting SOMETHING out in the market into the hands of actual users is the only way to validate your assumptions .... and increase your chances of growing your
client's revenue and asset value. The "i" word only works when it is
applied beyond thinking, into and through production of something
real. ONLY THEN can it be assessed accurately by real users and optimized.
Because... Innovation = Iteration.
Let's all
focus on what we do best but remember to include those that actually deliver. When you are talking about digital transformation, that's the frontend
and backend engineers and coders.
Frankly, I am done with small
talk about big ideas. The last several years have been great to open our
mindset, setup our strategy processes, and delivery frameworks... Now, there are enough good reasons to take action. Agency
examples of how to grow businesses in this digital age should be inspiring. By partnering with tech augmentors like Creative Chaos, you can deliver like R/GA, Anomaly, and (insert favorite Agency
that helps clients grow their business here).
Simply,
support your trusted nerds ... include them early and throughout your
process to develop a dynamic tech architecture that includes CI/CD microservice containers (yeah, getting deep with our heroes at a16z).
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