"Brand"


Leave your mark.

Branding cattle was violent but necessary. 

Own a position in memories.
(I just did)


Who are you?
Why are you?
What do you stand for?

Why you... Why now...

Be a "Category of One" in their minds.

Strategic Sweet Spot?
Unique Value Proposition!

Differentiation ... 
- Your competitors?
- Other alternatives?
- Doing nothing?

What do you deliver? 
Saving money? Saving time?
Making money?... Because we can't make time.

When do you deliver during the random Customer Journey?
The first impression? The second? 
After purchase? Before Re-purchase?

Attribution is a bitch. Understand data with empathy and sympathy. 
(When was the last time you went through your own onboarding process?)

"Origin Stories" give context and drama that people want to listen to, remember, and share. You love: Mozart, Abe Lincoln, Robert Johnson, Wright Brothers, Walt Disney, Spider-Man, Steve Jobs, ...


Customer testimonials can be powerful. They start by being worth talking about. It's mutual. Get referrals by making them.

Your Brand builds trust, creates emotional connections, and makes you memorable.

Be proud.
Be found.
Brand.

Talking about this with me and your customers is revealing ...  sometimes painful ... always helpful.

Yeehaw!

David

617-331-7852
David@DavidCutler.net
Growth Actions: www.DavidCutler.net 
Web3 Applied: www.TruthRefinery.com 

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Bonus Question...

Is this Branding?: