Social Media b/d/a Events

This Internet thing has always been about making it easier to communicate and collaborate - online helping your offline.

Exhibitor Online released a fun to read (gotta love that) survey results - check out Social Studies - HERE.

It is obvious that online interactions help inform and clarify opportunities. The goal of smart business development is to use technology to better QUALIFY prospects to maintain efficient sales efforts. More interested prospects make sales people really happy.

This report shares issues about resource commitments for businesses to maximize Social Media (b/d/a) before during and after events ... and all types of marketing campaigns.

Here is a quote: "Those who are tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, additional press coverage, increased event attendance, increased booth traffic, and even increased sales as direct results of their campaigns. "

A key stat is Facebook has grown 70% in the last year and the 55+ age group (those business bosses and decision-makers) grew over 500%!

The most popular reason for procrastinating (y'know, because it's inevitable) is lack of understanding and time... So, here is the trick for you laggards - take a little time to experiment with the most obvious services (I recently posted them HERE) for your private life. Learn how your rig (PC, phone) works.

The value will reveal itself (it's about control of media) and you will then allocate the time resources and budgets. Read the (always) completely relevant Xconomy interview about how businesses are re-evaluating their offerings - HERE

The company I work with, Aerva has the kind of solutions that makes it easy to manage your Social Media conversation while your audience is mobile. We are calling it iOOH for interactive-Out-Of-Home.

Social Studies forever.

Save Our Planet Through Better Marketing

We are ready to give you a sneak preview of some of the interview video clips from the Greenovation Conference. The goal is to help tell the important stories from the Renewable Energy industry.

To save the planet, we will help business and marketing projects succeed.

See some screen-shots at captainsofindustry.com/cleantech

Let us know your thoughts, needs, direction

For good.

Votes for The Right Stuff

Mashable has a great Face-Off Series that allows their readers (the true Digerati) to vote on their favorite services and apps. This is a great way to choose what to use for your "life-hacking" ... using online to have a better offline - that's the goal - right?

Here is a list of the recent winners:

Week 1:

- Mozilla Firefox vs. Google Chrome
- WINNER: Firefox (), 4600 votes (Chrome (): 3310 votes, Tie: 911 votes)

Week 2:
- Tumblr vs. Posterous
- WINNER: Tumblr (), 1809 votes (Posterous (): 1496 votes, Tie: 256 votes)

Week 3:
- Pandora vs. Last.fm
- WINNER: Last.fm, 1187 votes (Pandora (): 1156 votes, Tie: 122 votes)

Week 4:
- Twitter vs. Facebook
- WINNER: Facebook (), 2484 votes (Twitter (): 2061 votes, Tie: 588 votes)

Week 5:
- WordPress vs. Typepad
- WINNER: WordPress (), 2714 votes (Typepad (): 267 votes, Tie: 357 votes)

Week 6:
- Windows 7 vs. Snow Leopard
- WINNER: Windows () 7, 3632 votes (Snow Leopard: 3278 votes, Tie: 121 votes)

Week 7:
- TweetDeck vs. Seesmic Desktop
- WINNER: TweetDeck (), 3294 votes (Seesmic Desktop (): 1055 votes, Tie: 260 votes)

Week 8:
- Microsoft Office vs. Google Docs
- WINNER: Microsoft Office, 1365 votes (Google Docs (): 994 votes, Tie: 315 votes)

Week 9:
- Apple iPhone vs. Google Android
- WINNER: Google Android, 3323 votes (Apple iPhone: 1494 votes, Tie: 228 votes)

Week 10:
- AT&T vs. Verizon
- WINNER: Verizon, 1161 votes (AT&T: 538 votes, Tie: 118 votes)

Week 11:
- Google vs. Bing
- WINNER: Google (), 2180 votes (Bing (): 519 votes, Tie: 97 votes)

Week 12:
- iPod Touch/iPhone vs. Nintendo DS vs. Sony PSP
- WINNER: iPod Touch/iPhone, 704 votes (Sony PSP: 639 votes, Nintendo DS: 482 votes, Tie: 108 votes)

Week 13:
- Digg vs. Reddit vs. StumbleUpon
- WINNER: Digg (), 14,762 votes (Reddit: 11,466 votes, StumbleUpon (): 2507 votes, Tie: 1032 votes)

Week 14:
- Old versus new Twitter retweets
- WINNER: Old style retweets, 1625 votes (New style retweets: 699 votes, Tie: 227 votes)

Week 15:
- Gmail vs. Outlook
- WINNER: Gmail (), 3684 votes (Outlook: 980 votes, Tie: 590 votes)

Week 16:
- Boxee vs. Hulu
- WINNER: Hulu (), 626 votes (Boxee (): 591 votes, Tie: 106 votes)

Week 17:
- Nexus One vs. iPhone 3GS
- WINNER: Nexus One, 6743 votes (iPhone 3GS: 2818 votes, Tie: 592 votes)

Time To Fly

Now... right now.

Believe that we are at the edge of the eye of the storm. That annoying lull/recession has been completely defined - isolated - neutralized. So, now we can work around and through it. Right now there is a "Perfect Stage" - several forces are colliding around you. It's time to fly.

What does your immediate world need to be better? Invent it... pull stuff together... make the obvious connections... get it done.

There is less stopping you and more services available than any time in history. The world is honoring the individual and small, nimble team.

The above image is from the Beta of Google Image Swirl ... of da Vinci and his flying machine.

Be inspired with the ease of making the right connections.

In Godin We Trust

I rarely suggest opting into daily anything. This one is a must. Please go to Seth Godin's Blog and signup for his daily email and/or RSS feed.

I started believing in Godin the moment I met him at the first Internet World. Ever since, he has been relentlessly inspiring practical marketing ideas with short, brilliant prose.

The depths of his books are fine ... but there is nothing like a quick daily burst to maintain the enthusiasm from head nodding with the man.

Get Up On Broadway

Don't you love that George Benson Song "On Broadway"? (Play it now with Lala.com)

Kodak is letting you be there ... well at least your picture on their huge screen in the middle of Times Square!

Aerva was chosen to help power the process. It is really easy - just email your shot to kodak@aerva.com - you will be sent a code so you can "mobile text trigger" your picture to be up when you want it. They let you see it several times for maximum "exposure" (or if you want to take a picture of yourself in front of yourself) - Way cool!

See Kodak's Blog to get details - share this link with your friends: www.tinyurl.com/kodakTS

You can try this anytime... whether you are in Time Square for New Years Eve or not - check out this EarthCam to see your picture whenever you trigger it!

Let me know when you can join us for the perfect view, drinks, or more - at the stunning Renaissance Hotel Times Square (the sign is right there - behind the American Flag)

(Click on this picture to see details)

A Good Time to Lighten Up

A little poignant Holiday distraction is as necessary as ever. Enjoy... See you next year!

This Technology Could Save The Planet

As I wander thru the Copenhagen streets (of my mind), I find that I want to know the real story about what is happening behind the doors of global debates and in the streets of chanting and conversation.

The UN Climate Change conference (see Hopenhagen) is arguably the first social media-covered story relevant to the whole world.

These are exciting times to see how "New Media" will hopefully speed up the (melting!) glacial process for change in business, government control, and consumer behavior.

I believe the next steps should be following the Money and Jobs.

Will I get answers and guidance from a few wise (professional) observers or will I get the truth from the many voices of the "community"? It seems that the best journalists acknowledge the value of the masses and put it in perspective for my interests.

The question remains on how to tap and leverage this chaos of information... "crowd-sourcing" captures it... but it is hard to listen, filter, and take action.

ClimateBiz has some relevant ideas: The Technology that Could Save the Planet | ClimateBiz.com

Learn about the action and evens with 350.org ... read Andrew Revkins "Dot Earth" Blog at big ol' New York Times



Meanwhile, you will want to get involved to save our planet. Here is a start of something to do:

A Thousand Words is a Picture

Never lose your sense of humor about yourself

(click on it to enlarge)

Found at Fast Company

Party Favors

A good party is all about interaction!

To discuss for your next event...