14 Paths to Profit and Web3

Above is our simplest "flywheel" for business success by focusing on Customer Success.

Below... it gets a little more complicated.

Let's check your Paths to Profit based on these (yes) “14 Ps” ...
  1. Products… Priority Projects
  2. Packages... Focused and aligned messaging
  3. Process … Steps for each of the Priorities 
  4. Prospect ... Goals and alternatives
  5. Promise ... Pitch... Conversation... User Experience ...  
  6. Position ... Differentiate versus alternatives…  Competitive Analysis
  7. Platform Performance … Automated
  8. People ... Customer Service and systems for Customer Success
  9. Place ... Presence ... Omnichannel Journeys for each of the Priorities
  10. Promotion … Exposure options… Test creative conversations
  11. Partners ... Ecosystem... Channel Resellers ... Referrals 
  12. Price ... Models and Method

Now let's apply this to the value of this new mindset and methods called Web3...

Let's add another P: Passports

Your digital assets (images, media, reports, presentations, services) can be enhanced as an NFT:

- Dynamically updating info, alerts, deals, etc. that are constantly optimizing from user activities, buying/selling, comments, shares, votes, etc.

- Tagged with Programmable (the 14th P) "Smart Contracts" that automate qualified customers, partners, or fans who love to love you.

- Like a Passport, your assets are refreshed with dynamic value, information, and opportunities by you AND the ecosystem.


Automated direct connections that are more relevant and reliable.

Realize the full potential of transactions without the usual management and approval hassles that would prevent the cost-effectiveness of business models.

Less red tape... Less limitations... Less lawyers!

This is what the term Decentralization means... no need for wasteful middlemen or (now) unnecessary process and approval roadblocks. Customers are connected directly to what they want and opportunities for more participation and sharing... for more participation and sharing ... repeat.

The key is a systemic approach to using NFT tech to enable your community members to fund their visions and retain creative control with maximized royalty ownership. AND safely, securely, with impending government compliance.

We are using the NFT Management Platform from www.NuArcaLabs.com that handles the onboarding and fulfillment of most of this.

One More Twist

These new "transactions" can be more than just monetary. Your ecosystem can also appreciate value from getting access to more information and opportunities - leveling up, more membership services, meet a VIP live or in an exclusive Zoom session... etc!

Adding this to that simple flywheel allows us to fulfill our mission for Customer Success.

More about Web 3.0 and Blockchain's NFTs at TruthRefinery.com

See the 26 sales model to combine and align at:


Let's compare Ps and Web3s

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