In Summary - Paths to Profit


Above is our simplest "flywheel" for business success by focusing on Customer Success.

Below... it gets a little more complicated.

Let's check your Paths to Profit based on these (yes) “12 Ps” ...
  1. Products… Priority Projects
  2. Packages... Focused and aligned messaging
  3. Process … Steps for each of the Priorities 
  4. Prospect ... Goals and alternatives
  5. Promise ... Pitch... Conversation... User Experience ...  
  6. Position ... Differentiate versus alternatives…  Competitive Analysis
  7. Platform Performance … Automated
  8. People ... Customer Service and systems for Customer Success
  9. Place ... Presence ... Omnichannel Journeys for each of the Priorities
  10. Promotion … Exposure options… Test creative conversations
  11. Partners ... Ecosystem... Channel Resellers ... Referrals 
  12. Price ... Models and Method


Wait... Catch up to Web3...


Let's add another P: Passports


Your digital assets (images, media, reports, presentations, services) can be enhanced as an NFT:


- Packed with UPDATING info, alerts, and deals that are constantly optimizing from user activities, buying/selling, comments, shares, votes, etc.


- wrapped with (Programmable) automatically fulfilling "Smart Contracts" for qualified customers, partners, or fans who love to love. This can be updated (like a Passport. But now that content is updated with dynamic value, information, and opportunities by you AND the ecosystem.


Realize the full potential of transactions without the usual management hassles that would prevent the cost-effectiveness of business models with unprecedented transactions between buyers, renters, and resellers.


This is what the term Decentralization means... no need for wasteful middlemen or (now) unnecessary process and approval roadblocks. Customers are connected directly to what they want and opportunities for more participation and sharing... for more participation and sharing ... repeat.


The key is a systemic approach to using NFT tech to enable your community members to fund their visions and retain creative control with maximized royalty ownership (and of course... safely, securely, and with impending government compliance).


One more twist...


These new "transactions" can be more than just monetary. Your ecosystem can also appreciate value from getting access to more information and opportunities - leveling up, more membership services, meet a VIP live or in an exclusive Zoom session... etc!


Making Customer Success a priority is what We want to talk about.


More about Web 3.0 and Blockchain's NFTs at TruthRefinery.com


Revenue Models:

These are examples for hybrid live/virtual events to test, combine and align:
  1. Live access fees

  2. Merchandise/Products/Services

  3. Freemium content

  4. On-demand fees

  5. Sponsor - Promotions, Co-Production…. Infotorial/Edutainment

  6. Advertising - endemic, adjacent

  7. Micro-Payments for Micro-Events

  8. Play/Participate to earn Gamification

  9. Membership Subscriptions

  10. Paywalls

  11. Meme and Movement Crowdfunding

  12. Donations and Cause Marketing

  13. Persona Packages

  14. Course Curriculum

  15. Channel Partner management

  16. Lead fees

  17. Added-value or earned VIP access to online and offline experiences


And… Integrating all of the above:


  18. Dynamic royalty-distributed smart contracts 

            based on value from customer and community activity


(Those last two are part of the engagement capabilities of the Blockchain NFT platform with NuArca.com)


BONUS


Key to Creative Business Development:

The product is your marketing ...

Better product development = Smaller Marcom budget


Track KPIs that actually match buyer journey:

- ROI by channel

- Deeper account-based marketing metrics

- ROI by content influence

- Lifetime Value of a customer (LTV)

- Customer acquisition cost (CAC)

- Closed-won deal analysis


Share Customer Success:

- Their success is your next article, post, interview, etc.

- Demonstrate Insights with Client Testimonials 

Disclose everything to differentiate


Let's compare notes!
David
www.DavidCutler.net 617-331-7852 david@davidcutler.net





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