In Summary - Path to Profit


Above is our simplest "flywheel" for business success (by focusing on Customer Success).

Below... it gets a little more complicated.

Let's check your Path to Profit using these (yes) “12 Ps” ...
  1. Products… Priority Projects
  2. Packages... Focused and aligned messaging
  3. Process … Steps for each of the Priorities 
  4. Prospect ... Goals and alternatives
  5. Promise ... Pitch... Conversation... User Experience ...  
  6. Position ... Differentiate versus alternatives…  Competitive Analysis
  7. Platform Performance … Automated
  8. People ... Customer Service and systems for Customer Success
  9. Place ... Presence ... Omnichannel Journeys for each of the Priorities
  10. Promotion … Exposure options… Test creative conversations
  11. Partners ... Ecosystem... Channel Resellers ... Referrals 
  12. Price ... Models and Method


Wait... Catch up to Web 3.0


Let's add 2 more Ps ...Programmable Passports


Your digital assets (images, media, reports, presentations, services) can be enhanced as an NFT:


- Fed with info, alerts, deals that are constantly optimizing with more user activities.


- wrapped with (Programmable) automatically fulfilling contracts for qualified customers, partners, or fans who love to love. This can be updated (like a Passport. But now that content is updated with dynamic value, information, and opportunities by you AND the ecosystem.


The key is that now you can realize the full Potential (a worthy P word!) of transactions without the usual management hassles that would prevent the cost-effectiveness of business models with unprecedented transactions between buyers, renters, and resellers.


This is what the term Decentralization means... no need for wasteful middlemen or (now) unnecessary process and approval roadblocks.


One more twist... these new "transactions" can be more than just monetary. Your ecosystem can also appreciate value from getting access to more information and opportunities - leveling up, more membership services, meet a VIP live or in an exclusive Zoom session... etc!


More about Web 3.0 and Blockchain's NFTs at TruthRefinery.com


More On Customer Success


Key to Creative Business Development:

The product is your marketing 

Product development = marcom budget


Track KPIs that actually match buyer journey

- ROI by channel

- Deeper account-based marketing metrics

- ROI by content influence

- Lifetime Value of a customer (LTV)

- Customer acquisition cost (CAC)

- Closed-won deal analysis


Obsess on Customer Success

Demonstrate Insights with Testimonials 

Deliver Data Gems

Disclose to differentiate


Revenue Models - to test, combine and align:
For example, these are for hybrid live/virtual events...
  1. Live access fees

  2. Freemium content

  3. On-demand fees

  4. Sponsored Promo/Ads

  5. Micro-Payments of Micro-Events

  6. Profit from Participation Gamification

  7. Membership Subscriptions

  8. Paywalls

  9. VIP access

  10. Movement Crowdfunding and Donations  

  11. Persona Packages

  12. Course Curriculum

  13. Revenue-sharing Products/Services

  14. Channel Partner management

  15. Lead fees

and...

  1. Dynamic royalty-distributed NFT smart contracts

based on value from ratings and market activity



Let's compare notes!
David
www.DavidCutler.net 617-331-7852 david@davidcutler.net





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