- Products… Priority Projects
- Packages... Focused and aligned messaging
- Process … Steps for each of the Priorities
- Prospect ... Goals and alternatives
- Promise ... Pitch... Conversation... User Experience ...
- Position ... Differentiate versus alternatives… Competitive Analysis
- Platform Performance … Automated
- People ... Customer Service and systems for Customer Success
- Place ... Presence ... Omnichannel Journeys for each of the Priorities
- Promotion … Exposure options… Test creative conversations
- Partners ... Ecosystem... Channel Resellers ... Referrals
- Price ... Models and Method
Key to Creative Business Development:
The product is your marketing
Product development = marcom budget
Track KPIs that actually match buyer journey
- ROI by channel
- Deeper account-based marketing metrics
- ROI by content influence
- Lifetime Value of a customer (LTV)
- Customer acquisition cost (CAC)
- Closed-won deal analysis
Obsess on Customer Success
Demonstrate Insights with Testimonials
Deliver Data Gems
Disclose to differentiate
Live access fees
Freemium content
On-demand fees
Sponsored Promo/Ads
Micro-Payments of Micro-Events
Profit from Participation Gamification
Membership Subscriptions
Paywalls
VIP access
Movement Crowdfunding and Donations
Persona Packages
Course Curriculum
Revenue-sharing Products/Services
Channel Partner management
Lead fees
and...
Dynamic royalty-distributed NFT smart contracts
based on value from ratings and market activity