- Products… Priority Projects
- Packages... Focused and aligned messaging
- Process … Steps for each of the Priorities
- Prospect ... Goals and alternatives
- Promise ... Pitch... Conversation... User Experience ...
- Position ... Differentiate versus alternatives… Competitive Analysis
- Platform Performance … Automated
- People ... Customer Service and systems for Customer Success
- Place ... Presence ... Omnichannel Journeys for each of the Priorities
- Promotion … Exposure options… Test creative conversations
- Partners ... Ecosystem... Channel Resellers ... Referrals
- Price ... Models and Method
Wait... Catch up to Web 3.0
Let's add 2 more Ps ...Programmable Passports
Your digital assets (images, media, reports, presentations, services) can be enhanced as an NFT:
- Fed with info, alerts, deals that are constantly optimizing with more user activities.
- wrapped with (Programmable) automatically fulfilling contracts for qualified customers, partners, or fans who love to love. This can be updated (like a Passport. But now that content is updated with dynamic value, information, and opportunities by you AND the ecosystem.
The key is that now you can realize the full Potential (a worthy P word!) of transactions without the usual management hassles that would prevent the cost-effectiveness of business models with unprecedented transactions between buyers, renters, and resellers.
This is what the term Decentralization means... no need for wasteful middlemen or (now) unnecessary process and approval roadblocks.
One more twist... these new "transactions" can be more than just monetary. Your ecosystem can also appreciate value from getting access to more information and opportunities - leveling up, more membership services, meet a VIP live or in an exclusive Zoom session... etc!
More about Web 3.0 and Blockchain's NFTs at TruthRefinery.com
More On Customer Success
Key to Creative Business Development:
The product is your marketing
Product development = marcom budget
Track KPIs that actually match buyer journey
- ROI by channel
- Deeper account-based marketing metrics
- ROI by content influence
- Lifetime Value of a customer (LTV)
- Customer acquisition cost (CAC)
- Closed-won deal analysis
Obsess on Customer Success
Demonstrate Insights with Testimonials
Deliver Data Gems
Disclose to differentiate
Live access fees
Freemium content
On-demand fees
Sponsored Promo/Ads
Micro-Payments of Micro-Events
Profit from Participation Gamification
Membership Subscriptions
Paywalls
VIP access
Movement Crowdfunding and Donations
Persona Packages
Course Curriculum
Revenue-sharing Products/Services
Channel Partner management
Lead fees
and...
Dynamic royalty-distributed NFT smart contracts
based on value from ratings and market activity