Referral Thinking

Referral Thinking = Actions/Reactions


Align with their network 

Make their business your business


1) Take Action - you are a referral-based business … Earn it 

  • Make them yourself - Reciprocity = Netweaving


2) Ask - Be specific - The right stories at the right time

  • After something good you did (“who else would appreciate this?”)

  • After something good they did (connect to their story and amplify it)


3) Feed It - Test creative content for EASY shareability

  • Analyze and reveal new helpful industry insights and data gems

  • Do your Referrer’s job for them. Deliver with “handles” for easy participation 

  • Written so they can take credit pride (and profit!)


Act / React!