Referral Thinking = Actions/Reactions
HOW TO GET BUSINESS REFERRALS?
Align with their network
Make their business your business
1) Take Action - you are a referral-based business … Earn it
Make them yourself - Reciprocity = Netweaving
2) Ask - Be specific - The right stories at the right time
After something good you did (“who else would appreciate this?”)
After something good they did (connect to their story and amplify it)
3) Feed It - Test creative content for EASY shareability
Analyze and reveal new helpful industry insights and data gems
Do your Referrer’s job for them. Deliver with “handles” for easy participation
Written so they can take credit pride (and profit!)
Act / React!