Current Items on our Whiteboard...

Here are the most popular Ted Talks... these are worth discussing

The value of Advanced Social Intelligence (ASI) spans the enterprise with a myriad of strategic applications: from Marketing, Brand and Product to Legal, Risk and Compliance to Research, Insights and Innovation. 
http://socialmediatoday.com/kglacken/1373466/enterprise-wide-advanced-social-intelligence


Who are you? Design a picture that displays your value. Get influence HERE


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Concentrate your Sales and Marketing on your Strategic "Sweet Spot." What do you offer your clients that your competitors cannot? (recently discussed HERE)

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Recent Presentation given at NXNS: 

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Great Ski Season! Here is our favorite "Branded Desktop Application"... Snowmate was the precursor to Vail's Epic Mix... 
Below Hype Cycle is worth looking at for the "o" stuff...
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 CONTENT IDEAS...

WHEN TO POST?


 Facebook links posted between 1 and 4 pm get the highest click-through rates, with Wednesday at 3:00 pm being the best time to post all week. Links posted before 8:00 am and after 8:00 pm are less likely to get shared.

Another thing to consider is the TGIF (Thank God It’s Friday) factor. As office burnout peaks toward the end of the week, more people will be escaping to Facebook.

Engagement rates are 18% higher on Thursday and Friday than other days of the week, according to Buddy Media. Engagement rates fall 3.5% below average for posts Monday through Wednesday, when people are more focused at work.

If your goal is likes, not comments, Dan Zarrella of HubSpot found that Saturday and Sunday posts get the most likes.

WHAT TO POST?
Buddy Media found that action keywords like “post,” “comment,” “take,” “submit,” “like” or “tell us” are the most effective


Questions placed at the end of a post increased engagement by 15% over questions placed at the beginning.

“Where,” “when” and “should” drive the highest engagement rates, with “would” generating the most likes. Avoid asking “why” questions, which have the lowest like and comment rates.


See what is working for your FB at http://edgerankchecker.com/edgerank/gopro


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To achieve your online marketing goals, you must admit to where you are now ... and where you are willing to invest. Read a recent post about T.R.U.T.H and “Social Maturity”
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Changes in your market are dramatic - As your customers change... how are you evolving the way you communicate and collaborate with them? Be inspired - and warned.
(to enlarge below images, click a few times on each)





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Acronyms to discuss - USP, SWOT, BANT, ... API
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Here is a look at the levels of relationship with people in your community - produced for Cisco Live! (click on it to enlarge):


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Want to make your event more valuable? Ask attendees with interactive and mobile tools. Have you experienced a presentation that actually asks what you want? Check out an example video HERE

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 Stuck? Bored? Get influenced by a random Wikipedia link

 Two collaboration terms invented:
1- Netweaving = better networking. Help others and be helped.
2- Partnerships that work must engage both parties WOBS
means "WithOut Breaking Stride"


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Lucio at Visa (we know him from his Pepsi days) has a new marketing model built on three premises:
- the first of which is “think audience first.”
- the second is to be guided by “the three principles of social media.” 
1) Sharing is the new giving; 
2) Participation is the new engagement; and 
3) Recommendations are the new advertising.
- the third premise is to “activate” with a combination of paid, owned and shared media. 



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InBound Marketing is creating content so you are found in search results... then you EARN trust and customer loyalty by living up to your promises. So only promise what you can deliver
Who to Trust - With your marketing agenda
Who really can manage the Brand's story? Some Ideas 

- Random Thought: Pick your battles to fix the future. Concentrate on the NEXT ideas that "they" have not yet put into their own system, agenda, method, silo, dead-end... Don't waste (too much) energy challenging or trying to change any existing process.

These are 6 Business Models to discuss after you read Wired's March cover story by Chris "Long Tail" Anderson, "Free! Why $0.00 Is the Future of Business":
1- Freemium (Give it away with a twist)
2- Advertising (The good and easy answer)
3- Cross-subsidies (Get this but buy that)
4- Zero marginal cost (Cheaper everything)
5- Labor exchange (Fascinating... you gotta read it)
6- Gift economy (Friends helping friends)

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A legal toll booth is needed as a bridge between all these micro-startups
- Category-specific legal docs - nimble but binding
- Someone can own this. Probably not these big guys
- here is a Google Search Result

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Bring back the REAL basics to engage your customers
- Business 101 rules are the filter for every decision
- Include primitive needs and biological imperatives
- Think Maslow:

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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change."
                                                              - Charles Darwin (maybe)

"It's not where you take things from - it's where you take them to"
- Jean-Luc Godard - Film maker, magician

My Blogging started here in 2000 with a couple of quotes - Thanks to Ralph and George.