Here's the new info you need to GET FOUND in the post-AI world, including tips for preparing for Web3 functions.
More than a third of your prospects have jumped from traditional searching on Google to having a full conversation with AI chatbots for customized, synthesized ANSWERS to solving problems.
Everyone will be doing this as they find out how easy it is to get real SOLUTIONS and not just keyword-based links.
Business developers must adapt their strategies to ensure their content remains discoverable and relevant in the overgrown ecosystem of the Web.
This is how you optimize your online presence for AI algorithms with a Web3 spin...
1. Content Strategy for AI Search
The foundation of visibility in AI-driven search remains high-quality, diverse content:
- Create comprehensive content covering the entire sales funnel
- Incorporate various media types: text, images, videos, and PDFs
- Ensure all content demonstrates expertise, authoritativeness, and trustworthiness (E-A-T)... this is part of the origin of EatMedia Or Be Eaten!
- Keep information fresh and regularly updated
- Optimize for AI overviews by directly answering common B2B sales questions
- Use clear headings and structure to facilitate information extraction
2. Technical Optimization
Enhance your website's technical aspects to improve AI understanding:
- Implement schema.org markup for clear, machine-readable information
- Create and submit comprehensive XML sitemaps
- Use proper HTML5 semantic elements for clear content structure
- Implement Open Graph and Twitter Card metadata
- Provide RSS feeds for easier content indexing and distribution
- Consider implementing AMP (Accelerated Mobile Pages) for mobile optimization
3. User Experience and Engagement
Improve how users interact with your content:
- Ensure your website is fast, mobile-friendly, and easy to navigate
- Break content into clear, concise sections with descriptive headings
- Focus on mid-funnel content like detailed guides, case studies, and comparisons
- Encourage and showcase customer reviews and testimonials
4. Authority Building
Establish your brand as a trusted source in B2B sales:
- Engage in digital PR and thought leadership activities
- Participate in industry events and webinars
- Contribute guest posts to reputable industry publications
- Partner with academic institutions on B2B sales research projects
- Monitor and manage your Wikipedia presence (if applicable)
5. Diverse Platform Presence
Extend your reach across multiple channels:
- Create and optimize content for various platforms (website, YouTube, LinkedIn, etc.)
- Repurpose content across different formats (blog posts, videos, infographics)
- Claim and verify business profiles on Google Business Profile, Bing Places, and relevant industry directories
6. Data Management and Partnerships
Ensure consistent and widespread distribution of your business information:
- Use digital knowledge management services to maintain consistent information across platforms
- Partner with reputable data aggregators in your industry
- Engage with industry-specific databases and directories
- Consider using APIs to directly feed information to search engines
7. Original Research and Data
Contribute unique insights to the B2B sales field:
- Publish original research, surveys, or data relevant to B2B sales
- Create a comprehensive knowledge graph for your business, linking relevant entities and concepts
8. Preparing for Web3 and Blockchain Integration
As AI and blockchain technologies converge in Web3, consider these future-focused strategies:
- Explore decentralized identifiers (DIDs) for managing digital identity across platforms
- Investigate tokenization of content or services to create new value propositions
- Consider implementing smart contracts for automated, transparent B2B transactions
- Explore decentralized autonomous organizations (DAOs) for community-driven initiatives
- Investigate blockchain-based verification systems for establishing content authenticity
- Prepare for integration with decentralized finance (DeFi) platforms for B2B transactions
- Explore non-fungible tokens (NFTs) for unique digital assets or certifications in B2B sales
- Consider participating in decentralized social media platforms to diversify your online presence
9. Continuous Learning and Adaptation
Stay ahead in the rapidly evolving digital landscape:
- Regularly analyze your content's performance across all platforms
- Stay updated on AI search trends and Web3 developments
- Attend industry conferences and workshops focused on AI and blockchain in B2B
- Experiment with emerging technologies and platforms to identify new opportunities
10. Ethical Considerations
As AI and Web3 technologies advance, prioritize ethical practices:
- Ensure transparency in AI-assisted content creation or customer interactions
- Prioritize data privacy and security in all digital initiatives
- Consider the environmental impact of blockchain technologies and opt for eco-friendly solutions
Conclusion:
Succeeding in the AI-driven, Web3-enabled ecosystem of B2B sales requires a multifaceted approach. By focusing on high-quality, structured content, technical optimization, and strategic use of emerging technologies, you can ensure your brand remains visible and relevant.
Remember, the key is to provide genuine value to your audience while adapting to new tech and techniques.
Get Adaptable
Get Found Now
Reach out to discuss your options...
David
617-331-7852
David@DavidCutler.net