The Epic Drama of Sustainability

The Good

81% of consumers in an Accenture study said they expected to buy more environmentally friendly products over the next five years.

The Bad

84% of customers say that poor environmental practices will alienate them from a brand or company. See more stats at

And The Ugly

In the Forbes State of Sustainability report, more than half of the surveyed CxOs expressed concerns about being called out for greenwashing. Forbes shares good advice.

Keep tabs on "The Bad" (that need all our help) in the Truth In Advertising watchdog list at

We can share how "The Good" use Impact Chain's sustainability management solution with deep end-to-end supply chain traceability. 

Let us know your best time for a conversation about accomplishing your sustainability goals.


Partnerships - Impact Chain

Unlocking the Business Value of Sustainability

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