The Good
81% of consumers in an Accenture study said they expected to buy more environmentally friendly products over the next five years.
The Bad
84% of customers say that poor environmental practices will alienate them from a brand or company. See more stats at TheRoundup.org
And The Ugly
In the Forbes State of Sustainability report, more than half of the surveyed CxOs expressed concerns about being called out for greenwashing. Forbes shares good advice.
Keep tabs on "The Bad" (that need all our help) in the Truth In Advertising watchdog list at TINA.org
We can share how "The Good" use Impact Chain's sustainability management solution with deep end-to-end supply chain traceability.
Let us know your best time for a conversation about accomplishing your sustainability goals.
Unlocking the Business Value of Sustainability
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