Match your content to your Buyer's journey
including post-purchase
to expand your goodness.
Yeah, that's a lot of content
But it's obvious.
(click it for clarity)
Apply it to this
Business Development
Use AIDA = Awareness, Interest, Decision, Action
Create Awareness by crafting compelling headlines, targeted ads, and engaging social media content that piques their curiosity.
Sustain interest by delivering valuable and relevant content that addresses the needs and pain points of prospects, fostering a sense of connection and trust.
Guide prospects towards the decision stage by presenting persuasive case studies, testimonials, or product demonstrations that showcase unique benefits and your Strategic Sweet Spot.
Deliver clear and concise calls-to-action, to drive the desired action, such as making a purchase or requesting further information.
Obvious, right?
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