"Every person in your company is a vector. Your progress is determined by the sum of all vectors." - Elon Musk
Dharmesh, Hubspot's CTO, has a fantastic list of the 15 lessons from 15 years of careening their orange marcom rollercoaster to a $20 billion valuation.
My favorite is #5: Transparency is scary -- but spectacularly effective
I totally agree that you will differentiate by divulging your best stuff.
The next is #15. Align your vectors
He says, "You can take the exact same people and keep their skills exactly the same, and get better outcomes, simply by improving the degree to which they are aligned and pointed in the same(ish) direction."
Memorize them all...
https://www.onstartups.com/happy-birthday-hubspot-15-lessons-over-15-years
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