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Status Quo and Resistance to Change cartoon via @tomfishburne https://t.co/ebFF8Pj823

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Sell The Sweet Spot

This article was written for Salem State Enterprise Center Share this article: http://bit.ly/SellTheSweetSpot Sell The Sweet Spot By DavidCutler.net Do you want more Sales? Concentrate on the Sweet Spot. When was the last time you answered this seemingly simple question - What do you provide your customers that your competitors do not? The answer gives you a place of strength to build your Marketing strategy. Including the Sweet Spot in your pitch should force you to focus on the clients that will be your most satisfied, repeat customers. Simply, they REALLY want what you got. Where do we start? The most successful companies assess these 3 circles in a Venn diagram to concentrate on the Sweet Spot. The goal is to accurately assess your own capabilities and really understand your client's needs. The sweetest spot you offer is what your competitors cannot - click to Tweet that! As you see in the above image, this is not the "center

Xconomy Marks The Spot

Xconomy once again provides the ideal environment to think, learn, and share. Yesterday was XSITE at Babson College. The speakers were inspiring and the conversation was deep and sincere... Just what you'd expect from the curators of the "Xponential Economy" (growth where business meets technology). There will surely be stellar coverage of the event on their site - meanwhile, below are a few of my highlights. But first, check out this video that I flipped - it has an especially fun soundtrack by Editor-in-Chief, Bob (Dylan) Buderi... Encore ! (asap...) Here are a few items that got the crowd talking: - The XPrize gives money to inspire competition to fix important stuff like Space travel, Artificial Intelligence Physicians, Bionics, low-cost housing, mapping the ocean floor, etc... Contestants (all of us) are motivated by fear, curiosity, wealth, and significance (the last one is the best) - Bob Metcalfe continues to deliver on his record of interesting

We Are Only Relevant Together

We are gathering and promoting speakers, thinkers, and promoters to help build their businesses AND our entire economy. You are a "Speaker"... Your POV is needed and welcome! The dedicated folks at EventAdvisor.com have built your solution... "Only Relevant .Online" (now in Beta) Matching Only Relevant speakers with Only Relevant audiences and Only Relevant topics For Speakers, Experts, Thinkers or any Professionals who want to share their knowledge with a bigger and Only Relevant audience. Get paid thru a shared fee across an interested and participating community. Use ongoing interactive audience “Dialogue Tools” to make your presentations Only Relevant. Unlike being lost in Google searches or incomplete speaking services. OVERVIEW: Speaker presentations become more valuable and Only Relevant through our "dialogue tools" for two-way discussions and iterations WITH the audience. The result is a more applicable event - before, during, and after t

B2B Tech Buying - Top 10 Topics (#1 = Stop Selling)

B2B Tech Buying Decisions are Shifting ... because of COVID, new technologies, and your buyer's evolving mindsets ... So, the (deceptively) simple plan should be to reset the match between your mutual priorities and capabilities. Easy, right? This post defines the Top 10 most important topics with my B2B Tech clients... (This post is mostly about how to stop selling during your sales process) 1) STOP SELLING - Step back from your pitch and assess how current changes affect your clients and their need for you as a person and as a solution. How can YOU help? What insights can you bring from your vantage point across their industry. Your thoughtful external perspective has never been more necessary. 2) Don't be selfish... their objections are beyond you. What do they need to understand or get past before they can focus on you? Do you really know what is on their top 10 list? 3) Do you just need to tell your story better... or do you need a better story? 4) RE-acknowledge your Str

A solution for getting back to work! ... Cleared4Work

Here is a solution! I am advising www.Cleared4Work.com - a proven and low cost - automated system that helps employees and visitors safely bring back to the workplace. As staff, visitors and students return to offices, schools and venues across the world, the CLEARED4 platform helps responsible organizations stay ahead of the curve by automating the process of ensuring a safer Covid-19-free environment. Our system minimizes employee disruptions, risk of litigation, loss of talent to illness, and avoids the negative press of outbreaks. Our integrated platform has employee symptom monitoring, can be integrated into building access control, has contract trace reporting and Covid-19 testing integration. The cost can be variable based on customization, but is around only $5 per employee per month. We have over 110,000 employees on our platform in almost every industry: schools, factories, buildings, professional services, restaurants, sports teams, governments and hospitals.... from sm

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever. This is a post about what we can do about it - together . New methods require new business models with new paths to profit. EventAdvisor.com shares a way forward below... But first, check out their new service that matches speakers with Only Relevant audiences and topics at www.OnlyRelevant.online Here are our conversation about new business models for the evolving Conference Industry: As we all need new definitions of success, we must test and discover hybrid blends of online/offline solutions for: Relationships Learning / Sharing Promotions / Sales / Buying We should collaborate and agree on: New Methods and New Best Practices New Business Models with multiple compensation options for everything Including a unified industry voice: To share what works best next With dynamic va

... in the weeds.

1. My Home Page - DavidCutler.net
2. David Cutler Photography
3. Testing A Live Feed of Randomness

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