Everyone has something they want to change. But change is hard.
Often, we persuade and pressure and push, but nothing moves. Successful change isn’t about pushing harder or exerting more energy...
It’s about removing barriers..
And showing a better way. Step by step.
Overcome resistance by reducing friction and lowering the hurdles to next steps toward understanding and taking action. Start by bonding over ANY common ground.
So, instead of asking, “How could I change someone’s mind?” ask different questions:
- “Why haven’t they changed already?
- What’s stopping them?”
- "Who is (or is not) willing to change?"
What are your company's steps for change?
David
dcutler@eatmedia.com