Focusing on a shared Purpose will inform and define every decision you and your company needs to make and re-make.
You could call it a philosophy... but it's more of a method for problem-solving and taking more considered actions. This image combines what I have learned is required to let trust flourish and more successfully collaborate to build/evolve businesses, products, and services.
Increasing your profits is usually the end goal, but these alignments will foster a more efficient and proud organization and market ecosystem (employees, investors, clients, partners, vendors) ... of course, in support of your sales and marketing.
Your Purpose will inspire a broader perspective of who you can impact deeper inside your existing network and in adjacent industries.
This focus will not limit your reach. As you understand the real feelings and needs of like-minded people, you will discover even more relevant ideas, services, partners, and acquisitions.
Let your Movement move you.
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