CIO <> CMO + Ownership <> Control

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ZDNet nails the top five issues, and some workable solutions, for improving the CIO and CMO relationship in the context of customer experience... which is, arguably, your priority.

Hint: it's REALLY about leadership resolving people issues over ownership and control . 

5 Solutions to CIO/CMO Success for your Customer Experience Agenda:

   1. Create a jointly-owned shared service for digital experience

   2. Appoint a new CIO of Marketing that reports to both the CIO and CMO

   3. Decide who owns and who controls

   4. For the 360 view, connect ALL department's tools, data, and responsibilities

   5. Keep everyone in the loop and participating

Easy, right?  Right.

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