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Sell The Sweet Spot

This article was written for Salem State Enterprise Center Share this article: http://bit.ly/SellTheSweetSpot Sell The Sweet Spot By DavidCutler.net Do you want more Sales? Concentrate on the Sweet Spot. When was the last time you answered this seemingly simple question - What do you provide your customers that your competitors do not? The value of answering this question is that it gives you a place of strength to build your Marketing strategy. Including the Sweet Spot in your pitch should force you to focus on the clients that will be your most satisfied, repeat customers. Simply, they REALLY want what you got. Where do we start? The most successful companies assess these 3 circles in a Venn diagram to concentrate on the Sweet Spot. The goal is to accurately assess your own capabilities and really understand your client's needs. The sweetest spot you offer is what your competitors cannot - click to Tweet that! As you see in the abov

Xconomy Marks The Spot

Xconomy once again provides the ideal environment to think, learn, and share. Yesterday was XSITE at Babson College. The speakers were inspiring and the conversation was deep and sincere... Just what you'd expect from the curators of the "Xponential Economy" (growth where business meets technology). There will surely be stellar coverage of the event on their site - meanwhile, below are a few of my highlights. But first, check out this video that I flipped - it has an especially fun soundtrack by Editor-in-Chief, Bob (Dylan) Buderi... Encore ! (asap...) Here are a few items that got the crowd talking: - The XPrize gives money to inspire competition to fix important stuff like Space travel, Artificial Intelligence Physicians, Bionics, low-cost housing, mapping the ocean floor, etc... Contestants (all of us) are motivated by fear, curiosity, wealth, and significance (the last one is the best) - Bob Metcalfe continues to deliver on his record of interesting

What is Your Milkshake's Job...?

What Jobs are you accomplishing for your prospects? Know what they are REALLY trying to accomplish... Watch how Clayton thinks about milkshakes: More from Mr. Innovator's Dilemma about "Jobs To Be Done" here . Thrv has a platform and process to use JTBD. Check out more about the below list of 11 new ways to think (click to enlarge): Share This: www.bit.ly/MilkshakesJob

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever. This is a post about what we can do about it - together . New methods require new business models with new paths to profit. EventAdvisor.com shares a way forward below... But first, check out their new service that matches speakers with Only Relevant audiences and topics at www.OnlyRelevant.online Here are our conversation about new business models for the evolving Conference Industry: As we all need new definitions of success, we must test and discover hybrid blends of online/offline solutions for: Relationships Learning / Sharing Promotions / Sales / Buying We should collaborate and agree on: New Methods and New Best Practices New Business Models with multiple compensation options for everything Including a unified industry voice: To share what works best next With dynamic va

We Are Only Relevant Together

We are gathering and promoting speakers, thinkers, and promoters to help build their businesses AND our entire economy. You are a "Speaker"... Your POV is needed and welcome! The dedicated folks at EventAdvisor.com have built your solution... www.OnlyRelevant.online Matching Only Relevant speakers with Only Relevant audiences and Only Relevant topics For Speakers, Experts, Thinkers or any Professionals who want to share their knowledge with a bigger and Only Relevant audience. Get paid thru a shared fee across an interested and participating community. Use ongoing interactive audience “Dialogue Tools” to make your presentations Only Relevant. Unlike being lost in Google searches or incomplete speaking services. OVERVIEW: Speaker presentations become more valuable and Only Relevant through our "dialogue tools" for two-way discussions and iterations WITH the audience. The result is a more applicable event - before, during, and after the session. The audience

The Purpose of Purpose

As your business gets more connected, how can you choose priorities? Focusing on a shared Purpose will inform and define every decision you and your company needs to make and re-make. You could call it a philosophy... but it's more of a method for problem-solving and taking more considered actions. This image combines what I have learned is required to let trust flourish and more successfully collaborate to build/evolve businesses, products, and services. Increasing your profits is usually the end goal, but these alignments will foster a more efficient and proud organization and market ecosystem (employees, investors, clients, partners, vendors) ... of course, in support of your sales and marketing. Your Purpose will inspire a broader perspective of who you can impact deeper inside your existing network and in adjacent industries. This focus will not limit your reach. As you understand the real feelings and needs of l ike-minded people, you will discover even more r

... in the weeds.

1. My Home Page - DavidCutler.net
2. David Cutler Photography
3. Testing A Live Feed of Randomness

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