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Xconomy Marks The Spot

Xconomy once again provides the ideal environment to think, learn, and share. Yesterday was XSITE at Babson College. The speakers were inspiring and the conversation was deep and sincere...

Just what you'd expect from the curators of the "Xponential Economy" (growth where business meets technology).

There will surely be stellar coverage of the event on their site - meanwhile, below are a few of my highlights. But first, check out this video that I flipped - it has an especially fun soundtrack by Editor-in-Chief, Bob (Dylan) Buderi...

Encore ! (asap...)

Here are a few items that got the crowd talking:
- The XPrize gives money to inspire competition to fix important stuff like Space travel, Artificial Intelligence Physicians, Bionics, low-cost housing, mapping the ocean floor, etc... Contestants (all of us) are motivated by fear, curiosity, wealth, and significance (the last one is the best)

- Bob Metcalfe continues to deliver on his record of interesting and challenging pr…

Sell The Sweet Spot

This article was written for Salem State Enterprise Center

Share this article:
http://bit.ly/SellTheSweetSpot

Sell The Sweet Spot By DavidCutler.net Do you want more Sales? Concentrate on the Sweet Spot.

When was the last time you answered this seemingly simple question - What do you provide your customers that your competitors do not?
The value of answering this question is that it gives you a place of strength to build your Marketing strategy. Including the Sweet Spot in your pitch should force you to focus on the clients that will be your most satisfied, repeat customers. Simply, they REALLY want what you got.
Where do we start? The most successful companies assess these 3 circles in a Venn diagram to concentrate on the Sweet Spot. The goal is to accurately assess your own capabilities and really understand your client's needs.

The sweetest spot you offer is what your competitors cannot - click to Tweet that!

As you see in the above image, this is not the "center" of your w…

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever.
This is a post about what we can do about it - together. New methods require new business models with new paths to profit. EventAdvisor.com shares a way forward below...
But first, check out their new service that matches speakers with Only Relevant audiences and topics at www.OnlyRelevant.online
Here are our conversation about new business models for the evolving Conference Industry:

As we all need new definitions of success, we must test and discover hybrid blends of online/offline solutions for:
RelationshipsLearning / SharingPromotions / Sales / BuyingWe should collaborate and agree on:
New Methods and New Best Practices New Business Models with multiple compensation options for everythingIncluding a unified industry voice:
To share what works best nextWith dynamic value and recommendations from real peer-ratingsRes…

Please Sign the "Contract For The Web"

This is important. Learn and share it... please.

Sign the Contract For The Web atwww.contractfortheweb.org/

A global plan of action to make our online world safe and empowering for everyone.
The Contract lays out a vision for the web we want and provides a roadmap for the policies and actions we need to get there. It sets concrete actions that governments, companies and individual web users can — and must — take to build a web that works for all humanity.

These are a few of the many goals from the right people (this time):
- Equal access for all
- More diverse teams to develop products and digital presence
- Transparent and secure tech and codes
- A focus on humanity not just profits

HERE IS TEXT TO SHARE:

The web is one of the most powerful tools we’ve ever had to transform our lives for the better. Never before has the web’s power for good been more under threat.
It doesn’t have to be this way. We can — and must — fight for the #WebWeWant @webfoundation - www.contractfortheweb.org/…

CIO <> CMO + Ownership <> Control

(click to enlarge)
ZDNet nails the top five issues, and some workable solutions, for improving the CIO and CMO relationship in the context of customer experience... which is, arguably, your priority.

Hint: it's REALLY about leadership resolving people issues over ownership and control.

5 Solutions to CIO/CMO Success for your Customer Experience Agenda:

1. Create a jointly-owned shared service for digital experience

2. Appoint a new CIO of Marketing that reports to both the CIO and CMO

3. Decide who owns and who controls

4. For the 360 view, connect ALL department's tools, data, and responsibilities

5. Keep everyone in the loop and participating

Easy, right? Right.
Share this post: www.bit.ly/CIO_and_CMO

What is Your Milkshake's Job...?

What Jobs are you accomplishing for your prospects?

Know what they are REALLY trying to accomplish... Watch how Clayton thinks about milkshakes:

More from Mr. Innovator's Dilemma about "Jobs To Be Done" here.

Thrv has a platform and process to use JTBD. Check out more about the below list of 11 new ways to think (click to enlarge):
Share This: www.bit.ly/MilkshakesJob

... in the weeds.

1. My Home Page - DavidCutler.net

2. David Cutler Photography

3. Testing A Live Feed of Randomness

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