Speed Thrills


AI just made your broken systems more visible.

Most AI projects fail because systems weren't built for this level of truth. The solution is faster, transparent feedback loops.

Why Move Faster?...

- Save money - Design for adaptability and automate decision-making around what does and doesn't work.

- Feedback Loops - Are real-time with no way to hide from distractions and cherry-picked data.
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- Build momentum - rally your team's commitment to a more focused strategy and tactics. Gamify pride and participation with optimized incentives.

AI-fluent employees already command an $18K salary premium. And they're choosing companies where they can actually build, not sit through planning cycles. Every quarter you delay, your best people are weighing their options.
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- Snapshot Opportunities - Get in the market ASAP (with an MVP) to REALLY learn what matters ... Only build on that.
Our friends at Inventory platform Cin7 hit 80% meeting rates versus 50% industry standard by rebuilding around where buyers actually decide - not around internal milestones and workflow.

- Crap compounds - Any broken system or unfair models are amplified. Fix them before you scale them.

- Don't Wait - It's WAY more expensive to catch up... if you ever do ... (cue squealing tires of your competitors).
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More on Speed.

Or is it Moron Speed...

The Recursive Edge: Why "Wait and See" is a Death Sentence in Modern Sales

In 2018, the mantra was simple: Speed is the only competitive advantage. Back then, it was about out-hustling the status quo. But as we move into 2026, the definition of speed has shifted from linear velocity to recursive acceleration.

Shelly Palmer recently highlighted a phenomenon called the "Recursive Advantage": AI accelerates the humans building the AI, which results in even better tools, which further accelerates the humans. 

We are in the final stage of the "human in the loop" before systems begin to self-evolve.


For B2B Sales and BizDev leaders, this isn't just a technical update—it is the ultimate lever for creating buyer urgency.

1. Leverage the Internal Engine
If you are still researching prospects manually or drafting outreach from scratch, you aren't just slow; you are becoming obsolete. The recursive nature of these tools means that every day you spend "learning the prompt" is a day the tool is getting 10x better at executing it. Use the speed of innovation to compress your administrative cycle to near-zero, freeing your capacity for high-level strategy and human-to-human trust.

2. Weaponize the "Innovation Gap" for Your Buyers
The greatest threat to your buyer isn't your competitor; it’s the Innovation Gap. Because AI-driven progress is recursive (compounding), the cost of a "delayed decision" is no longer a linear loss of time.
When a buyer says, "Let’s revisit this next quarter," they aren't just losing three months of productivity—they are falling behind a curve that is accelerating exponentially. By the time they start, the baseline for "competitive" will have moved three years' worth of distance.

3. From "Velocity" to "V.A.L.U.E."
To move the needle today, you must pivot from selling a product to selling Time Recovery. * Urgency is now a byproduct of math: Show them that the recursive advantage means their competitors—who are adopting these engines today—will be unreachable by tomorrow.

 * The Pitch: "We aren't just solving [Problem X]; we are installing the engine that ensures you don't get left behind by the final human-in-the-loop cycle."

The Bottom Line is the Bottom Line

Speed used to be about being the first to the finish line. Today, the finish line is moving away from us faster than ever before. If you don't harness the recursive speed of innovation for your own workflow and use it to drive urgency in your deals, you’re not just standing still—you’re retreating.

Don't wait for the AI to build itself. Build your advantage while you're still the one in the loop.

How To Move Faster?

We all need to talk through your near-future options and opportunities.
You can't fix now... It's too late... It's moving too fast.

Ask me for an invite to our weekly discussion for feisty and fun issues around BizDev.