Trust... Earned

As the Digital Services Industries compete and collide, I am optimistic again about how you can be valuable well-paid "Creative Technologists." 

Thanks to Rupal's riffs in AdAge on 6 ways Ad Agencies earn respect by delivering results from ideas.

Key line:
"Execution turns out to be harder, more strategic and more valuable than everyone thought and ... it's what clients are coming to agencies for." 

(FYI, what qualifies Rupal is her years as an industry journalist and then realizing the best way to provide value is to work directly with the digital developers)

This is what the most ambitious and successful Agencies are providing: a safe havens for creative problem-solving with a diverse and appreciated workforce led by sincere leaders that get out of the way of empowered teams focusing on their mutually beloved clients and their bottom lines. 

Well, that IS a lot...perhaps I have "guarded optimism." It's now up to you to play well with the Techies.

That key line above is about not spinning aimlessly around "innovation" when there are products and services to be built! Yes, it sounds obvious ... the best plan is getting SOMETHING out in the market into the hands of actual users is the only way to validate your assumptions .... and increase your chances of growing your client's revenue and asset value. The "i" word only works when it is applied beyond thinking, into and through production of something real. ONLY THEN can it be assessed accurately by real users and optimized. 

Because... Innovation = Iteration.

Let's all focus on what we do best but remember to include those that  actually deliver. When you are talking about digital transformation, that's the frontend and backend engineers and coders.

Frankly, I am done with small talk about big ideas. The last several years have been great to open our mindset, setup our strategy processes, and delivery frameworks... Now, there are enough good reasons to take action. Agency examples of how to grow businesses in this digital age should be inspiring. By partnering with tech augmentors like Creative Chaos, you can deliver like R/GA, Anomaly, and (insert favorite Agency that helps clients grow their business here).  

If you want to know what you Creative Technologists need to know, read Jules' 2016 State of the Digital Nation. Then look deeper at the new opportunities in the market to be yourself and read his 2020 update.

Simply, support your trusted nerds ... include them early and throughout your process to develop a dynamic tech architecture that includes CI/CD microservice containers (yeah, getting deep with our heroes at a16z).

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