Digital Transformation = Operation Optimization

Listen here as eMarketer interviews top marketers about the challenges of Digital Transformation.

These are notes with my additions...

Summary: Have trusted nerds on speed-dial.

Digital Transformation is your Digital Strategy for your
Business Operations.

But the current mood of business leaders is "shock and awe."

"Digital" is over... everything is Digital
Hard to keep up - new channels - IoT, Connected Home, Car, voice!

Silos must flow around a consistent customer journey
Get tech architects to connect the dots between platforms
Own your data
Insist on an Alchemy Experience for users
Have CTRL = Content, Timing, Relevance, Location 
Get out there and feel real retail experiences and learning 
Emotional connections are NEEDED in this digital world
... just acknowledge our very human analog existence

Evolving market so no pressure to know ... yet. 
Embrace the iteration process 
Get ANYTHING into the market to test test test

Accept that there is ROI from learning (and make it fun to find mistakes)
Embrace sharing and learning together between client and vendor
Innovation from innovation of the truth and ONLY the true data

Marketers must be:
- Data Scientists (know enough to see the truth)
- Social Butterflies (friend and critic of media platforms)

- Economists (choosing priorities ...that produce)

Set innovation funds to experiment (removed from brand P and L)
Support successes (Remember cross-corp knowledge sharing)

Again, Summary: Have trusted nerds on speed-dial