MarComTechLab - - Don't Act Your Age

This is a great time to think young and get control over BOTH your audience touchpoints and your content they expect to see on their smartphones.

Managed properly, smartphones are the ultimate "people finder."

One of our projects, MarComTechLab, helps companies get comfortable with the right new technologies ...and take action.

Yes, there has never been more distractions to reaching your customers, employees, and partners. But now, with smartphones, it has never been easier to provide value at exactly the right time and really engage.

The secret is software ... use a reliable PSP - Proximity Services Platform. These are new and earning their place as the next "WordPress for Mobile App content management." There are hundreds to choose from. We have assessed some of the best for:
  • Specific industry situations (hospitality, employee management, ERP, etc.)
  • Ability to learn and automate engagement
  • Flexibility for integration into your existing systems
  • Ease of use... including campaign templates for valuable and fun interactions Such as games, quizzes, augmented reality set-up, loyalty point manager, fast feedback surveys, etc.
Here is another secret to life:

Working with young-minded marketing communication technologists (and the platforms they develop) is the fountain of youth for company professionals. With the (right) new tech capabilities and attitude, you can act half your age and actually do what you can dream of.

Remember how great life was when you didn't worry so much ... fewer complications meant more optimism for possibilities... and your mantra was "yes!" 

The stars are aligning for this to happen again... with the rise of the "on-demand economy," the technology ecosystem is catching up to our dreams. Here is a top 10 list:
  1. Smartphones are at about 80% coverage
  2. High-speed Internet is everywhere and we are all "always on"
  3. Social sharing is easier as we realize where it is truly valuable
  4. Security and privacy are finally a priority
  5. The cloud is now the right place to manage your digital life
  6. The best services are easy to test ... then integrate with your own systems
  7. Big Data is getting cut down to size for relevant analytics
  8. Machine Learning, Sensors, and AI are decades old and working (now called IoT)
  9. Location sensors and triggers (that have been proven in supply chain and military) are ready for you. See our POV on Mobile Beacons HERE
  10. Whatever new tech is launching this week... we are evaluating it!


We invite you to your own set-up in your own Internet laboratory where we help you control your Mobile interactions at the right time and place with a PSP - Proximity Services Platform. Cheap, easy, scalable, accountable... Really.

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David Cutler
Publisher of