A random selection of Digital tips and tricks
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Let me know if you come in any Thursday to CIC/Kendall ...we can meet before the tech nerd frat party here at http://vencaf.org/venture-cafe-kendall/ ... which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm
NOW THE TIPS:
Use www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips
Crystal Knows provides not-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!
Snarky truths to share with friends - http://www.dack.com/web/bullshit.html
Awesome content producers I try to keep up with:
- Of course Seth
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast
- Are you following the "Future of Work" train? (yeah, Clue Train). Check out
Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff
Recon and People Searching:
Of course, https://www.google.com/alerts
https://www.voilanorbert.com (few free)
http://owler.com (free and startupy)
Mobile App Recon:
Know what a site is BuiltWith
Small Biz Vendor Ratings (Net Promoter Score)
Competitive Analysis Advice
Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/
Helpful hint as important as using your blinker... make sure your email address is listed in your email "signature" - here's mine:
Love the helpful sharing smarty-pants on Quora http://www.quora.com/What-are-some-great-online-tools-for-startups
Searching techniques to really see how amazing Google is
5 Steps to a Perfect Presentation:
- Name the enemy
- Why now? (for your solution)
- Show the promised land (before explaining how you will get there)
- Identify obstacles and how to overcome
- Tell the truth... show evidence
Really good overview of web developer stuff
His mindmap has detailed videos as you go along
For a curmudgeon's take on Advertising/Sociology - Read Bob Garfield
An Analog Tip - here are the best bathrooms around Boston and in NYC
Here is how to approve emails so they do not go to spam:
Here are the links to where you can tweak some of your own Social Network profiles...
LinkedIn, Twitter, Pinterest, and Facebook
Here are links to the pages where you can manage how much crap they send you...
LinkedIn Twitter Google+ Facebook
Regularly learn about and connect with the "Influencers" you want to ... influence
Simple HTML code ... Try a little to understand a lot
Every once in a while, it is a good idea to reset the obvious... because the obvious changes pretty fast these days. Even our first Web "child"...the regularly updated Webopedia... has a hard time keeping up with the definition and related links for Social Media.
Inc.com remembers this and shares a simple re-definition of Social Media...
With less effort than you think, your organization can increase online conversions through genuine engagement on multiple social media platforms. And who wouldn't want that?
Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Here are some top tips for increasing online conversions through genuine engagement on top social media platforms based on the Slingshot SEO Guide Increasing Conversions with Social Media.
YouTubeThink of this as your company's TV channel. YouTube is your opportunity to display thought leadership through video. Build playlists of videos around industry needs and topics. Be sure to optimize your videos by completing all video meta-data including title, description and keyword tags.
Google+Pay attention to and interact regularly with Google+ since data suggests that usage is tied directly to SERPs and rankings. Google+ pages operate very similarly to Facebook pages. Be sure to differentiate the content that you share on these two platforms. Choose content for sharing based upon your specific fan base on each platform. Add users to G+ Circles who have circled your page. As a business, you can only add users to Circles who have already added you, but other businesses can be added at any time.
Being active on social media can connect your organization with people in entirely new ways and get them fired up about your company. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency.
- Make your engagement original and don't copy and paste content across social media platforms.
- Treat social media platforms as messengers to distribute content that your target audience will enjoy.
- Remember to be consistent with your brand communication across all social media platforms to coordinate and enhance your digital brand image.
Duct Tape Marketing gives you all the basics
Like the 7 Essential Stages of your online presence
Todd's Media class at BU
For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter" 99 more http://ow.ly/3xw8eO
This one can be freaky so I hide it down here... sign into your Google and see where you have been: