Tips



A random selection of Digital tips and tricks

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Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ ... which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm

 David

 www.DavidCutler.net 
dcutler@eatmedia.com
617-331-7852
NOW THE TIPS:

Be helpful and make sure your email address is listed in your email "signature" for every send.

5 Steps to a Perfect Presentation:
  1. Name the enemy
  2. Why now? (for your solution)
  3. Show the promised land (before explaining how you will get there)
  4. Identify obstacles and how to overcome
  5. Tell the truth... show evidence
Topic Recon and People Searching:
Of course, https://www.google.com/alerts

Quick Twitter assessment of a #ashtag
https://www.tweetbinder.com/ 

Know what a site is BuiltWith

What Software to use (SaaSy!):

Awesome content producers I try to keep up with:
- Best Data Scientist for Marketing is Chris Penn
- Chris Walker give Sales Revenue secrets away
- it used to be Seth 
- It was Casey for a while
- Now sometimes garyvaynerchuk.com/
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast

Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff

 Find your next best event for your career at www.EventAdvisor.com 

Podcasting?
During the call, add music and sounds from https://freesound.org/

BuzzSumo : Enter a website or a topic to find the most shared and engaging content.

Quora: Search for your keywords in a search box of Quora, and you will get unlimited ideas for your blog content.

https://mconverter.eu/ - Securely convert files online in bulk.

Blog topic generator: Enter your keyword and it will give you post ideas.

Google Trends: Check the currently trending topics or find the search trend for any keyword of your choice.

Infographic awesomeness - visualcapitalist.com

Free slide templates (see green "free" link) https://www.presentationgo.com/ and https://www.slidescarnival.com/

Pocket is my favorite save-for-later reading app. I also share my favorites at http://bit.ly/DavidCutlersPocket

A Trello Board https://trello.com/b/2WfXtByI/the-online-marketing-checklist

What are your business and personal Principles?
Are they awesome like Adam's at Firefield?

 Use (and track clicks! www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips 

 See these options when your are looking for inspiration around your next video

 Crystal Knows provides a-little-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!

 Harness digital marketing by reading www.SmarketingConnect.com ... then learn enough to know how to work with a professional expert that will REALLY help you harness digital marketing.

Selling requires you know your customers (duh). Use this "Persona" template.

Digital Marketer Cheat Sheet - now 26 of them:
https://marketinginsidergroup.com/content-marketing/15-cheat-sheets-successful-digital-marketer-needs/

The Mutha Load - www.bit.ly/16_Essential_Marketing_Models

Know your audience... Duh. Now you need to know your audience with a phone in their hand. Please understand the data on their digital usage. See this huge list of NextWeb research

 Snarky truths to share with friends - http://www.dack.com/web/bullshit.html
Options for posting your decks - www.bit.ly/Testing_Slide_Formats  

 Small Biz Vendor Ratings (Net Promoter Score)
http://nps.alignable.com 

 Competitive Analysis Advice

 Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/

 Love the helpful sharing smarty-pants on Quora http://www.quora.com/What-are-some-great-online-tools-for-startups

 Searching techniques to really see how amazing Google is

Facebook

Be visual and light-hearted. Popular Facebook posts tend to be visual in nature. Studies show that photos and videos have a much higher rate of engagement than simple text-based messages. Rather than sales pitches, show the lighter side of your business by sharing office photos, especially of funny moments. No one wants to be given a sales pitch on their news feed!


Twitter

Twitter is all about engagement. Engagement can happen on Twitter with millions or with just one person. Find your target market's influencers and engage directly with quality content. Monitor your brand mentions by Twitter members using services like Twilert or Google Alerts. Optimize your broad-reach tweets to the optimal times throughout the day. For example, if your market were comprised of teenagers, you probably wouldn't tweet at them on Saturday mornings. Services like Crowdbooster will actually suggest the optimal tweeting times based upon previous tweet performance data.


YouTube

Think of this as your company's TV channel. YouTube is your opportunity to display thought leadership through video. Build playlists of videos around industry needs and topics. Be sure to optimize your videos by completing all video meta-data including title, description and keyword tags.

 Instagram is the new best image-based community sharing channel. Have fun with it.

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 Duct Tape Marketing gives you all the basics

 Like the 7 Essential Stages of your online presence




Todd's Media class at BU is still relevant...



For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter." See 99 more

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 This one can be freaky so I hide it down here... sign into your Google and see where you have been:
https://maps.google.com/locationhistory/b/0