Tips



A random selection of Digital tips and tricks

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Let me know if you come in any Thursday to CIC/Kendall ...we can meet before the tech nerd frat party here at http://vencaf.org/venture-cafe-kendall/ ... which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm

 David

 www.DavidCutler.net 
dcutler@eatmedia.com
617-331-7852
NOW THE TIPS:

Know your audience... Duh. Now you need to know your audience with a phone in their hand. Please understand the data on their digital usage. See this huge list of NextWeb research

 What are your business and personal Principles?
Are they awesome like Adam's at Firefield

 Write gooder words with thesaurus.com
Because English is hard - https://brians.wsu.edu/common-errors/

 Find royalty-free art pictures at pixabay.com

 Use www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips 

 Crystal Knows provides not-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!

 Snarky truths to share with friends - http://www.dack.com/web/bullshit.html

 Awesome content producers I try to keep up with:
- Of course Seth
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast
- Are you following the "Future of Work" train? (yeah, Clue Train). Check out
 http://bit.ly/Podcasts_Future_Now
Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff

 Recon and People Searching:
Of course, https://www.google.com/alerts
https://www.crayon.co/insight-feed/
https://itorgcharts.com/
https://www.voilanorbert.com (few free)
https://leadferret.com/search (clunky)
https://aevy.com/ (fee)
http://owler.com (free and startupy)

 Corp Recon: 
http://finance.yahoo.com/ ,
http://www.bloomberg.com/research/common/symbollookup/symbollookup.asp 
http://fortune.com/fortune500/

Mobile App Recon:
https://www.appannie.com/

 Know what a site is BuiltWith

 Technology-Assessment Portals:
http://technologyadvice.com/
https://www.getapp.com
https://www.g2crowd.com
https://www.crunchbase.com

 Small Biz Vendor Ratings (Net Promoter Score)
http://nps.alignable.com 

 Competitive Analysis Advice

 Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/

 Helpful hint as important as using your blinker... make sure your email address is listed in your email "signature" - here's mine:
David Cutler
617-331-7852

 Love the helpful sharing smarty-pants on Quora http://www.quora.com/What-are-some-great-online-tools-for-startups

 Searching techniques to really see how amazing Google is
5 Steps to a Perfect Presentation:
  1. Name the enemy
  2. Why now? (for your solution)
  3. Show the promised land (before explaining how you will get there)
  4. Identify obstacles and how to overcome
  5. Tell the truth... show evidence

 Really good overview of web developer stuff
His mindmap has detailed videos as you go along

 For a curmudgeon's take on Advertising/Sociology - Read Bob Garfield

An Analog Tip - here are the best bathrooms around Boston and in NYC

 Here is how to approve emails so they do not go to spam:
http://support2.constantcontact.com/articles/FAQ/2753

 Here are the links to where you can tweak some of your own Social Network profiles...
LinkedIn, Twitter, Pinterest, and Facebook

Here are links to the pages where you can manage how much crap they send you...
 LinkedIn  Twitter  Google+  Facebook
Regularly learn about and connect with the "Influencers" you want to ... influence
  • Google Alerts. Emails you news about specific people, key words, companies, phrases
  • Grouphigh. Grouphigh is a tool for identifying influential bloggers that cover particular topics. It allows you to search through more than 13 million active blogs to find relevant bloggers in your space.
  • Bitly. You can use Bitly to find out who’s sharing your content. By copying your existing content into the link shortener, you can find out which people sharing your content are generating the highest engagement.
  • Twtrland. Twtrland helps you find influencers on particular topics. You can search for a skill, topic or location.
  • Little Bird. Little Bird also allows you to search by topic. It allows you to keep up-to-date with what particular influencers are saying.
Simple HTML code ... Try a little to understand a lot

 SoMe Overview...


Every once in a while, it is a good idea to reset the obvious... because the obvious changes pretty fast these days. Even our first Web "child"...the regularly updated Webopedia... has a hard time keeping up with the definition and related links for Social Media.

Inc.com remembers this and shares a simple re-definition of Social Media...


With less effort than you think, your organization can increase online conversions through genuine engagement on multiple social media platforms. And who wouldn't want that?

Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Here are some top tips for increasing online conversions through genuine engagement on top social media platforms based on the Slingshot SEO Guide Increasing Conversions with Social Media.


Facebook

Be visual and light-hearted. Popular Facebook posts tend to be visual in nature. Studies show that photos and videos have a much higher rate of engagement than simple text-based messages. Rather than sales pitches, show the lighter side of your business by sharing office photos, especially of funny moments. No one wants to be given a sales pitch on their news feed!


Twitter

Twitter is all about engagement. Engagement can happen on Twitter with millions or with just one person. Find your target market's influencers and engage directly with quality content. Monitor your brand mentions by Twitter members using services like Twilert or Google Alerts. Optimize your broad-reach tweets to the optimal times throughout the day. For example, if your market were comprised of teenagers, you probably wouldn't tweet at them on Saturday mornings. Services like Crowdbooster will actually suggest the optimal tweeting times based upon previous tweet performance data.


LinkedIn

LinkedIn is primarily a business network, so share more professionally focused content. Use the Careers tab to boost recruiting efforts. Post job openings and display employee testimonials. Use the Products tab to highlight different service offerings, display customer testimonials and solicit company recommendations. Interact with your industry's most popular LinkedIn Groups. If there isn't a group for your industry, start one. Deliver quality content to the group and interact with members on a regular basis.

The Ultimate Cheat Sheet for Mastering LinkedIn 


YouTube

Think of this as your company's TV channel. YouTube is your opportunity to display thought leadership through video. Build playlists of videos around industry needs and topics. Be sure to optimize your videos by completing all video meta-data including title, description and keyword tags.


Google+

Pay attention to and interact regularly with Google+ since data suggests that usage is tied directly to SERPs and rankings. Google+ pages operate very similarly to Facebook pages. Be sure to differentiate the content that you share on these two platforms. Choose content for sharing based upon your specific fan base on each platform. Add users to G+ Circles who have circled your page. As a business, you can only add users to Circles who have already added you, but other businesses can be added at any time.

Being active on social media can connect your organization with people in entirely new ways and get them fired up about your company. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency. 

- Make your engagement original and don't copy and paste content across social media platforms. 
- Treat social media platforms as messengers to distribute content that your target audience will enjoy. 
- Remember to be consistent with your brand communication across all social media platforms to coordinate and enhance your digital brand image.

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 Duct Tape Marketing gives you all the basics

 Like the 7 Essential Stages of your online presence




Todd's Media class at BU



For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter" 99 more

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https://maps.google.com/locationhistory/b/0