Tips



A random selection of Digital tips and tricks

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Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ ... which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm

 David

 www.DavidCutler.net 
617-331-7852
david@davidcutler.net
NOW THE TIPS:

Search for Google Sheets. Put this in: 
site:docs.Google.com/spreadsheets "anything... targets, competitors, etc"

Safety first (use your car's blinker) and test questionable URLs at:

Be helpful and make sure your email address is listed in your email "signature" for every send.

5 Steps to a Perfect Presentation:
  1. Name the enemy
  2. Why now? (for your solution)
  3. Show the promised land (before explaining how you will get there)
  4. Identify obstacles and how to overcome
  5. Tell the truth... show evidence
Topic and People Recon:

Content Recon: 


Bob shares the best tips on writing
Use gooder words with thesaurus.com
Find even more options at https://relatedwords.org/
Access Alliteration Again https://alliteration.me/synonym.html
Because English is to hard - https://brians.wsu.edu/common-errors/
Find words from random letters with https://www.allscrabblewords.com

Change the CAPITALIZATION or not https://convertcase.net/
Another Text Fixing Configurator:

https://mconverter.eu/ - Securely convert files online in bulk.

Graph the history of any words at https://books.google.com/ngrams

Find royalty-free art pictures at pixabay.com and unsplash.com

Free music and sounds from https://freesound.org/



Tech Recon:

What is better than what you are using? https://alternativeto.net/

PDF Tools for free - https://tools.pdf24.org/en/

Mobile App Recon:
https://www.appannie.com/

Quick Twitter assessment of a #ashtag
https://www.tweetbinder.com/ 

Know what a site is BuiltWith

What Software to use (SaaSy!):

Insight Recon:

Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff

Quora: Search for your keywords in a search box of Quora, and you will get unlimited ideas for your blog content.

Infographic awesomeness - visualcapitalist.com

Pundit Recon:

Awesome content producers I try to keep up with:
- Best Data Scientist for Marketing is Chris Penn

- Chris Walker give Sales Revenue secrets away
- it used to be Seth 
- It was Casey for a while
- Now sometimes garyvaynerchuk.com/
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast

Random Recon:

Create your graphics with https://www.canva.com

Blog topic generator: Enter your keyword and it will give you post ideas.

Google Trends: Check the currently trending topics or find the search trend for any keyword of your choice.

BuzzSumo : Enter a website or a topic to find the most shared and engaging content.

Free slide templates (see green "free" link) https://www.presentationgo.com/ and https://www.slidescarnival.com/

Pocket is my favorite save-for-later reading app. I also share my favorites at http://bit.ly/DavidCutlersPocket

A Marcom Trello Board https://trello.com/b/2WfXtByI/the-online-marketing-checklist

What are your business and personal Principles?
Are they awesome like Adam's at Firefield?

 Use (and track clicks! www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips 

 See these options when you are looking for inspiration around your next video

 Crystal Knows provides a-little-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!

 Harness digital marketing by reading www.SmarketingConnect.com ... then learn enough to know how to work with a professional expert that will REALLY help you harness digital marketing.

Selling requires you know your customers (duh). Use this "Persona" template.

Digital Marketer Cheat Sheet - now 26 of them:
https://marketinginsidergroup.com/content-marketing/15-cheat-sheets-successful-digital-marketer-needs/

The Mutha Load - www.bit.ly/16_Essential_Marketing_Models

Know your audience... Duh. Now you need to know your audience with a phone in their hand. Please understand the data on their digital usage. See this huge list of NextWeb research

 Snarky truths to share with friends - http://www.dack.com/web/bullshit.html
Options for posting your decks - www.bit.ly/Testing_Slide_Formats  

 Small Biz Vendor Ratings (Net Promoter Score)
http://nps.alignable.com 

 Competitive Analysis Advice

 Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/

 Searching techniques to really see how amazing Google is


For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter." See 99 more

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 This one can be freaky so I hide it down here... sign into your Google and see where you have been:
https://maps.google.com/locationhistory/b/0