A random selection of Digital tips and tricks
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Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ ... which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm
David
www.DavidCutler.net
dcutler@eatmedia.com
617-331-7852
NOW THE TIPS:
Be helpful and make sure your email address is listed in your email "signature" for every send.
Find your next best event for your career at www.EventAdvisor.com
For Only Relevant speakers and speaking opportunities www.OnlyRelevant.online
Podcasting?
Post your Zooms on your YouTube channel
(which lets you trim the ends before uploading)
Use a good USB mic like the Mackie EM-USB
During the call, add music and sounds from https://freesound.org/
Screenshare slides that make your point (with minimal text)
But when you do write...
Write like music
Use gooder words with thesaurus.com
Find even more options at https://relatedwords.org/
Access Alliteration Again https://alliteration.me/synonym.html
Because English is to hard - https://brians.wsu.edu/common-errors/
Bob shares the best tips on writing
Find royalty-free art pictures at pixabay.com and unsplash.com
Free slide templates (see green "free" link) https://www.presentationgo.com/ and https://www.slidescarnival.com/
Pocket is my favorite save-for-later reading app. I also share my favorites at http://bit.ly/DavidCutlersPocket
Write like music
Use gooder words with thesaurus.com
Find even more options at https://relatedwords.org/
Access Alliteration Again https://alliteration.me/synonym.html
Because English is to hard - https://brians.wsu.edu/common-errors/
Bob shares the best tips on writing
Find royalty-free art pictures at pixabay.com and unsplash.com
BuzzSumo :
Enter a website or a topic to find the most shared and
engaging content.
Quora: Search for your keywords in a
search box of Quora, and you will get unlimited ideas for your blog content.
Blog topic generator:
Enter your keyword and it will give you post ideas.
Google Trends: Check the currently trending topics or find the search trend for any keyword of your choice.
Infographic awesomeness - visualcapitalist.comFree slide templates (see green "free" link) https://www.presentationgo.com/ and https://www.slidescarnival.com/
Pocket is my favorite save-for-later reading app. I also share my favorites at http://bit.ly/DavidCutlersPocket
A Trello Board https://trello.com/b/2WfXtByI/the-online-marketing-checklist
What are your business and personal Principles?
Are they awesome like Adam's at Firefield?
Use (and track clicks! www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips
See these options when your are looking for inspiration around your next video
Crystal Knows provides not-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!
Harness digital marketing by reading www.SmarketingConnect.com ... then learn enough to know how to work with a professional expert that will REALLY help you harness digital marketing.
Selling requires you know your customers (duh). Use this "Persona" template.
Digital Marketer Cheat Sheet - now 26 of them:
https://marketinginsidergroup.com/content-marketing/15-cheat-sheets-successful-digital-marketer-needs/
The Mutha Load - www.bit.ly/16_Essential_Marketing_Models
Know your audience... Duh. Now you need to know your audience with a phone in their hand. Please understand the data on their digital usage. See this huge list of NextWeb research
Snarky truths to share with friends - http://www.dack.com/web/bullshit.html
Awesome content producers I try to keep up with:
- it used to be Seth now its https://www.garyvaynerchuk.com/
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast
- Are you following the "Future of Work" train? (yeah, Clue Train). Check out
http://bit.ly/Podcasts_Future_Now
Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff
Recon and People Searching:
Of course, https://www.google.com/alerts
https://www.crayon.co/insight-feed/
https://itorgcharts.com/
https://www.voilanorbert.com (few free)
https://leadferret.com/search (clunky)
https://aevy.com/ (fee)
http://owler.com (free and startupy)
Corp Recon:
http://finance.yahoo.com/ ,
http://www.bloomberg.com/research/common/symbollookup/symbollookup.asp
http://fortune.com/fortune500/
https://www.featuredcustomers.com/
Mobile App Recon:
https://www.appannie.com/
Know what a site is BuiltWith
Technology-Assessment Portals:
https://www.producthunt.com/
http://technologyadvice.com/
https://www.getapp.com
https://www.g2crowd.com
https://www.crunchbase.com
Options for posting your decks - www.bit.ly/Testing_Slide_Formats
Small Biz Vendor Ratings (Net Promoter Score)
http://nps.alignable.com
Competitive Analysis Advice
Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/
Love the helpful sharing smarty-pants on Quora http://www.quora.com/What-are-some-great-online-tools-for-startups
Searching techniques to really see how amazing Google is
5 Steps to a Perfect Presentation:
Really good overview of web developer stuff
His mindmap has detailed videos as you go along
For a curmudgeon's take on Advertising/Sociology - Read Bob Garfield
An Analog Tip - here are the best bathrooms around Boston and in NYC
Here is how to approve emails so they do not go to spam:
http://support2.constantcontact.com/articles/FAQ/2753
Here are the links to the "Settings" of your own Social Network profiles...
LinkedIn, Twitter, Pinterest, and Facebook
Here are links to the pages where you can manage how much crap they send you...
LinkedIn Twitter Google+ Facebook
Regularly learn about and connect with the "Influencers" you want to ... influence
Get Social Media - Get SoMe
Every once in a while, it is a good idea to reset the obvious... because the obvious changes pretty fast these days. Even our own first Web "child"...the regularly updated Webopedia... has a hard time keeping up with the definition and related links for Social Media.
Being active on social media can connect your organization with people in entirely new ways and get them fired up about your company. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency.
- Make your engagement original and don't copy and paste content across social media platforms.
- Treat social media platforms as messengers to distribute content that your target audience will enjoy.
- Be consistent with your brand communication across all social media platforms to coordinate and enhance your digital brand image.
- Be active. Encourage activity. Ask questions. Provide answers.
- Give more than you ask
Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Inc.com remembers this and shares simple re-definitions of Social Media...are some top tips for increasing online conversions through genuine engagement on top social media platforms
LinkedIn
Facebook
Be visual and light-hearted. Popular Facebook posts tend to be visual in nature. Studies show that photos and videos have a much higher rate of engagement than simple text-based messages. Rather than sales pitches, show the lighter side of your business by sharing office photos, especially of funny moments. No one wants to be given a sales pitch on their news feed!
Twitter
Twitter is all about engagement. Engagement can happen on Twitter with millions or with just one person. Find your target market's influencers and engage directly with quality content. Monitor your brand mentions by Twitter members using services like Twilert or Google Alerts. Optimize your broad-reach tweets to the optimal times throughout the day. For example, if your market were comprised of teenagers, you probably wouldn't tweet at them on Saturday mornings. Services like Crowdbooster will actually suggest the optimal tweeting times based upon previous tweet performance data.
Instagram is the new best image-based community sharing channel. Have fun with it.
=
Duct Tape Marketing gives you all the basics
Like the 7 Essential Stages of your online presence
Todd's Media class at BU is still relevant...
For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter." See 99 more http://ow.ly/3xw8eO
=
This one can be freaky so I hide it down here... sign into your Google and see where you have been:
https://maps.google.com/locationhistory/b/0
What are your business and personal Principles?
Are they awesome like Adam's at Firefield?
Use (and track clicks! www.bitly.com to shorten URLs and make them attractive - Like this: http://bit.ly/The_Best_Tech_Tips
See these options when your are looking for inspiration around your next video
Crystal Knows provides not-creepy-but-helpful psychological profiles thru Linkedin of your prospects... Friends... Yourself!
Harness digital marketing by reading www.SmarketingConnect.com ... then learn enough to know how to work with a professional expert that will REALLY help you harness digital marketing.
Selling requires you know your customers (duh). Use this "Persona" template.
Digital Marketer Cheat Sheet - now 26 of them:
https://marketinginsidergroup.com/content-marketing/15-cheat-sheets-successful-digital-marketer-needs/
The Mutha Load - www.bit.ly/16_Essential_Marketing_Models
Know your audience... Duh. Now you need to know your audience with a phone in their hand. Please understand the data on their digital usage. See this huge list of NextWeb research
Snarky truths to share with friends - http://www.dack.com/web/bullshit.html
Awesome content producers I try to keep up with:
- it used to be Seth now its https://www.garyvaynerchuk.com/
- Business Insider has a must-see daily
- A16z podcasts are too smart and too fast
- Scott Monty's weekly 15 minute podcast
- Are you following the "Future of Work" train? (yeah, Clue Train). Check out
http://bit.ly/Podcasts_Future_Now
Lifehacker is the best. Simple evaluation of news and tricks
Product Hunt provides curated recommendations to the best stuff
Recon and People Searching:
Of course, https://www.google.com/alerts
https://www.crayon.co/insight-feed/
https://itorgcharts.com/
https://www.voilanorbert.com (few free)
https://leadferret.com/search (clunky)
https://aevy.com/ (fee)
http://owler.com (free and startupy)
Corp Recon:
http://finance.yahoo.com/ ,
http://www.bloomberg.com/research/common/symbollookup/symbollookup.asp
http://fortune.com/fortune500/
https://www.featuredcustomers.com/
Mobile App Recon:
https://www.appannie.com/
Know what a site is BuiltWith
Technology-Assessment Portals:
https://www.producthunt.com/
http://technologyadvice.com/
https://www.getapp.com
https://www.g2crowd.com
https://www.crunchbase.com
Options for posting your decks - www.bit.ly/Testing_Slide_Formats
Small Biz Vendor Ratings (Net Promoter Score)
http://nps.alignable.com
Competitive Analysis Advice
Check if your website is Mobile-friendly HERE
Also - http://www.ducttapemarketing.com/blog/2015/07/14/website-launch-checklist/
Love the helpful sharing smarty-pants on Quora http://www.quora.com/What-are-some-great-online-tools-for-startups
Searching techniques to really see how amazing Google is
5 Steps to a Perfect Presentation:
- Name the enemy
- Why now? (for your solution)
- Show the promised land (before explaining how you will get there)
- Identify obstacles and how to overcome
- Tell the truth... show evidence
Really good overview of web developer stuff
His mindmap has detailed videos as you go along
For a curmudgeon's take on Advertising/Sociology - Read Bob Garfield
An Analog Tip - here are the best bathrooms around Boston and in NYC
Here is how to approve emails so they do not go to spam:
http://support2.constantcontact.com/articles/FAQ/2753
Here are the links to the "Settings" of your own Social Network profiles...
LinkedIn, Twitter, Pinterest, and Facebook
Here are links to the pages where you can manage how much crap they send you...
LinkedIn Twitter Google+ Facebook
Regularly learn about and connect with the "Influencers" you want to ... influence
- Google Alerts. Emails you news about specific people, key words, companies, phrases
- Grouphigh. Grouphigh is a tool for identifying influential bloggers that cover particular topics. It allows you to search through more than 13 million active blogs to find relevant bloggers in your space.
- Bitly. You can use Bitly to find out who’s sharing your content. By copying your existing content into the link shortener, you can find out which people sharing your content are generating the highest engagement.
- Twtrland. Twtrland helps you find influencers on particular topics. You can search for a skill, topic or location.
- Little Bird. Little Bird also allows you to search by topic. It allows you to keep up-to-date with what particular influencers are saying.
Get Social Media - Get SoMe
Every once in a while, it is a good idea to reset the obvious... because the obvious changes pretty fast these days. Even our own first Web "child"...the regularly updated Webopedia... has a hard time keeping up with the definition and related links for Social Media.
Being active on social media can connect your organization with people in entirely new ways and get them fired up about your company. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency.
- Make your engagement original and don't copy and paste content across social media platforms.
- Treat social media platforms as messengers to distribute content that your target audience will enjoy.
- Be consistent with your brand communication across all social media platforms to coordinate and enhance your digital brand image.
- Be active. Encourage activity. Ask questions. Provide answers.
- Give more than you ask
Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Inc.com remembers this and shares simple re-definitions of Social Media...are some top tips for increasing online conversions through genuine engagement on top social media platforms
LinkedIn is primarily a business network, so share more professionally focused content. Use the Careers tab to boost recruiting efforts. Post job openings and display employee testimonials. Use the Products tab to highlight different service offerings, display customer testimonials and solicit company recommendations. Interact with your industry's most popular LinkedIn Groups. If there isn't a group for your industry, start one. Deliver quality content to the group and interact with members on a regular basis.
See The 29 Point Ultimate Cheat Sheet for Mastering LinkedIn
YouTube
Think of this as your company's TV channel. YouTube is your opportunity to display thought leadership through video. Build playlists of videos around industry needs and topics. Be sure to optimize your videos by completing all video meta-data including title, description and keyword tags.Instagram is the new best image-based community sharing channel. Have fun with it.
=
Duct Tape Marketing gives you all the basics
Like the 7 Essential Stages of your online presence
Todd's Media class at BU is still relevant...
For your heart/head...
"Our greatest fear should not be of failure but of succeeding at things in life that don't really matter." See 99 more http://ow.ly/3xw8eO
=
This one can be freaky so I hide it down here... sign into your Google and see where you have been:
https://maps.google.com/locationhistory/b/0