SAI is at it again with a look at the present and future of Digital.
Below are select slides - Here is a link to the slide show - This is the gist...
TV is still King
Trees are getting revenge on the Newspaper Industry
Mobile, duh... but only as a part of your broader Digital plan
... Mobile is more mature (in America) than you think
... Mobile's small screen should sober business models
... Your audience is using their smartphones to connect with you
... Where is your App? (really, where is it?)
People are paying for content
Google is like advertising at a store - Facebook... like at a party
China is calling
Bonus for those who are selling into the hand...
Below are select slides - Here is a link to the slide show - This is the gist...
TV is still King
Trees are getting revenge on the Newspaper Industry
Mobile, duh... but only as a part of your broader Digital plan
... Mobile is more mature (in America) than you think
... Mobile's small screen should sober business models
... Your audience is using their smartphones to connect with you
... Where is your App? (really, where is it?)
People are paying for content
Google is like advertising at a store - Facebook... like at a party
China is calling
(Click on slides to enlarge them)
Bonus for those who are selling into the hand...
