Silicon Alley Insider's Business Insider is my favorite way to stay up on the business of the Web... there, I said it. The one thing I actually do daily is check their always good, "10 Things in Tech You Need To Know"
In honor of SAI, I got permission to reprint an informative and sometimes funny set of quotes from the Digirati about the future of Social Media...
Dennis Crowley, co-founder and CEO of Foursquare
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Sara Haines, Contributing Correspondent for "TODAY"
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Mark Cuban, Chairman of HDNet and owner of the Dallas Mavericks
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Mike Monteiro, hilarious Twitter persona @Mike_FTW and Design Director at Mule Design Studio
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Jeffrey Zeldman, Designer, Writer, and Publisher
Image: Tony Quartarolo
UBIQUITOUS. It will be baked into everything we use, from desktop software, to mobile and the web, to the thermostat and phone in our hotel room.
MONOLITHIC. While the web and its low barrier to entry will continue to enable the creation of small, diverse communities, and while small teams will continue to create wonderful social niche products, eventually (and fairly soon) two or three services/brands will come out on top and will be the channels through which 90% of social commerce takes place. We can all guess which three services these will be—the pieces are already in motion—but it's still early enough that we might be surprised.
SMARTER. It is becoming more seamlessly integrated into traditionally "private" activities such as banking and shopping, but it is still new enough, poorly integrated enough, and riddled with sufficient usability problems to currently be a niche or vanguard activity (i.e. done by web and social media geeks, not the public at large). That will change. It will change faster if leading stores, banks, and so on work with real design and UX teams to integrate social experiences in ways that enhance the overall shopping/banking experience.
INVISIBLE. The phrase "social media," already used only by a small subsection of the public (tech journalists, consultants, investors, unemployed designers) will fall into complete disuse as social media becomes smarter, monolithic, and ubiquitous -- the background noise of all our lives, as little noticed as the electrical hum in our homes."
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Gina Bianchini, founder, CEO of Mightybell, co-founder of Ning
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Chad Hurley, CEO of Delicious, co-founder of YouTube
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Mike Davidson, CEO of Newsvine
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Dae Mellencamp, CEO of Vimeo
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Sam Altman, Co-founder and CEO of Loopt
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Professor William Uricchio, Professor & Director of M.I.T. Comparative Media Studies
Mike Lazerow, Founder, Chairman and CEO at Buddy Media
Image: Buddy Media
It’s an era where customers, vendors and partners are no longer anonymous segments that you 'source,' 'manage' and 'market to.' They are people. People you connect with. Talk to. Advocate for. Listen to. And if you’re lucky, they sell for you, solve problems for you, defend you, listen to you and build your business for you, one conversation at a time, while you sleep."
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Charlene Li, Partner, Founder of Altimeter Group
...going to be like air. It will be anywhere and everywhere you need and want it to be. It will be seamlessly built into our everyday experiences, rather than shoe horned into the corners of websites. And like air, if it isn't around, you will feel like you can't truly breath and live."
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Ryan Holmes, CEO of HootSuite
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Dr. Ryota Kanai, Researcher at UCL Institute of Cognitive Neuroscience
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Pete Cashmore, Founder,CEO of Mashable
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Howard Lindzon, Startup Investor & Co-Founder of StockTwits
Everyone wants to publish if they are given the right platform to create it.
I do believe that sharing horizontally might have peaked and facebook and Twitter seem to be the 800 pound gorilla's, but the vertical social space is about to explode. That might not be as exciting for valuations in start-up land but it will mean better business models and a move on to other areas for swarming angel investors and venture capitalists. That would be a good thing."
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Alexis Ohanian, co-founder of Reddit
Image: Anirudh Koul
When Steve and I launched Reddit in 2005, I don't recall that phrase existing, we just wanted to build the most efficient system for finding great content online. As competitors have come and gone, reddit now stands alone in what was once the category 'social news' (pro-tip: consider just putting social in front of whatever industry you want to change) and I suspect this is a model for what's to come with the rest of 'social media.'
These media are just new ways of communicating, which humans have been doing for quite some time. Eventually we'll be over the novelty of 'social' because it'll be the default."
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