During my "Selling Sales" presentation at Podcamp last weekend, I promised to share this link to the 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT with our helpful friends at Social Media Examiner.
Also, definitely check out this must-read (I rarely say that) overview from KISSmetrics of HOW to use the most important tools (Feedburner, Facebook, Twitter, Google+, Linkedin) to display your community's participation.
Also, definitely check out this must-read (I rarely say that) overview from KISSmetrics of HOW to use the most important tools (Feedburner, Facebook, Twitter, Google+, Linkedin) to display your community's participation.
Here are the highlights of the Examiner's "How Marketers Are Using Social Media to Grow Their Businesses" ...
• Marketers place high value on social media: A significant 90% of marketers
indicate that social media is important for their business.
• Measurement and integration are top areas marketers want to master: One third
of all social media marketers want to know how to monitor and measure
the return on investment (ROI) of social media and integrate their social media
activities.
• Social media marketing takes a lot of time: The majority of marketers (58%)
are using social media for 6 hours or more each week, and more than a third
(34%) invest 11 or more hours weekly.
• Video marketing on the rise: A significant 77% of marketers plan on increasing
their use of YouTube and video marketing, making it the top area marketers will
invest in for 2011.
• Marketers seek to learn more about Facebook and blogging: 70% of
marketers want to learn more about Facebook and 69% want to learn more about
blogging.
• The top benefits of social media marketing: The number-one advantage of
social media marketing (by a long shot) is ,generating more business exposure
as indicated by 88% of marketers. Increased traffic (72%) and improved search
rankings (62%) were also major advantages.
• The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top
four social media tools used by marketers, in that order. Facebook has eclipsed
Twitter to take the top spot since our 2010 study.
• Social media outsourcing underutilized: Only 28% of businesses are
outsourcing some portion of their social media marketing.
Tips of the iceberg ... contact us to clarify how this stuff relates to you...
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