State of Social Media 2011

During my "Selling Sales" presentation at Podcamp last weekend, I promised to share this link to the 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT with our helpful friends at Social Media Examiner.

Also, definitely check out this must-read (I rarely say that) overview from KISSmetrics of HOW to use the most important tools (Feedburner, Facebook, Twitter, Google+, Linkedin) to display your community's participation.

Here are the highlights of the Examiner's "How Marketers Are Using Social Media to Grow Their Businesses" ...

• Marketers place high value on social media: A significant 90% of marketers
indicate that social media is important for their business.

• Measurement and integration are top areas marketers want to master: One third
of all social media marketers want to know how to monitor and measure
the return on investment (ROI)
of social media and integrate their social media

Social media marketing takes a lot of time: The majority of marketers (58%)
are using social media for 6 hours or more each week, and more than a third
(34%) invest 11 or more hours weekly.

• Video marketing on the rise: A significant 77% of marketers plan on increasing
their use of YouTube and video marketing, making it the top area marketers will
invest in for 2011.

• Marketers seek to learn more about Facebook and blogging: 70% of
marketers want to learn more about Facebook and 69% want to learn more about

• The top benefits of social media marketing: The number-one advantage of
social media marketing (by a long shot) is ,
generating more business exposure
as indicated by 88% of marketers. Increased traffic (72%) and improved search
(62%) were also major advantages.

• The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top
social media tools used by marketers, in that order. Facebook has eclipsed
Twitter to take the top spot since our 2010 study.

• Social media outsourcing underutilized: Only 28% of businesses are
some portion of their social media marketing.

Tips of the iceberg ... contact us to clarify how this stuff relates to you...