Many thanks to the friendly and interactive crowd and President Diego Tebaldi and, of course, Jessica. Here is an overview from the IERG site: Members build and enjoy productive worldwide relationships. They include CEOs, COOs, managing directors and others with “senior” leadership responsibilities. All share a quality: global experience critical to success in the globalize business of the 21st century.
The below slides show the overview of the shifting opportunities and obligations of Marketers. The simplest definition is... Go Global Locally... and that it is really hard to do so. Some other highlights include:
- Big and small share the same New Media tools
- Big and mall share the same New Media confusion
- Use Saleforce.com for your Contact Management Software
- Listen to your clients/prospects with Radian6.com
- Their Net Promoter Score says you are worth recommending
- Clarity of content will position your relationship with communities (Tribes?)
- know Inbound Marketing and how search results work
- Local or global. B2B or B2C... keep it H2H
(Human to Human)
IERG Panel on Global Marketing 092710
The Panel:
Lynda Thomas
VP, Global Marketing Communications, Thermo Fisher
Laboratory Products
http://www.linkedin.com/pub/lynda-thomas/1/b71/41a
Myles Bristowe
CMO CommCreative,
Immediate Past President of AMA, Boston
http://www.linkedin.com/in/mylesbristowe/
Dave Wieneke
Director of Digital Marketing at Sokolove Law
www.usefularts.us
http://www.linkedin.com/in/wieneke
Moderator: David Cutler
Creative Business Development
Sales Marketing Ideas at www.EatMedia.com
http://www.linkedin.com/in/cutler/