"Admit" that there is chaos and confusion around business (and our entire world) these days and you will be accepting the truth...
It is crazy out there ... user and competitor shifts demand that your business models need to be re-set more often than you want. Perhaps the only way is to find your power by acknowledging that there are more questions than answers.
"Admit" the chaos - give it a ticket and invite it in. Embrace it. Harness it. Make mistakes... demand mistakes.
Try problem-solving like when you were too young to know better. The fountain of youth is acting half your age (click to Tweet that one!). This is how smart brands and their cool advertising agencies come up with clever and memorable branding ideas... Break some rules since they are already broken.
Admit you can get help ... One good option is to get guidance from experienced (yet still optimistic) Creative Technologists like my partners in The David Cutler Network.
We are experienced business developers (Sales and Marketing and etc.) that have remembered our pre-digital humanity as our minds and methods re-invent daily.
We Admit the Chaos... we build trust by being real, not selling you more than helping you ... and, well, being trustworthy.
Being realistic about all of our issues (that we ALL share) is the only way to reach for the right goals. We acknowledge your resource... we play well with your teams... we ask and listen and agree and disagree. We fill in the gaps. We will harness and share only the most relevant info that will help you discover what you should do now and next.
FYI, Blockchain will be just part of the solution to rebuild your models and methods in this era of BOTH authenticity and efficient scalability (see what a tech studio looks like at Nuarca). Ask me about a project where we are leveraging the automated marketing machine with human engagement only at the most relevant touchpoints.
This is how we usually start - Ask and Listen ... Give your brand to your customers, employees, partners, and favorite vendors ... and ask for their opinions... insist on the truth. Insist again.
One tactic is to re-discover your Strategic Sweet Spot ... Admit what you really do ... that competitors or alternatives can't.
Trust is 2-way. It is our obligation to know just enough about each other to earn our paths together or apart. Do your homework (use www.CrystalKnows.com).
Then who do you trust? Anyone telling you they have it figured out is lying. The only way forward is through honest conversation about your situation at this moment ... the relevant market shifts ...and the DISCOVERY of your best opportunities TOGETHER.
So... give yourself a break for not having your strategy all wrapped up - nobody does. Have a few conversations with your most trusted advisors. Admit the chaos. Admit the truths about what you are doing right and wrong. Then think deeper about how your business can change now and over the next few years. Then think wider about how your ecosystem in your industry is being disrupted - with or without you.
The answers will come after you...
Admit The Chaos
Admit The Truth
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