Here is #42 in a series of ways to find answers that are hiding between Sales and Marketing... between a rock and a hard place:
The proven secret to sales is to make it easy to buy.
The new secret is to be easy to be discussed... commented...voted... shared.
So, help them do the talking and referring for you. Give them the tools to interact with and pass along... and most importantly good, regularly updated content to talk about.
We have some ideas to share about that last part,