UGC = Love

Aerva was also at the 4As Transformation with another client, Yahoo! They are demonstrating their expertise with cross-media integration throughout their new marketing campaign. See this in action at their booth photo below - from simple, fun UGC (User Generated Content) on their whiteboard play area... to that interactive digital display showing the community sharing live Twitter feeds and pictures emailed from around the event ... fun stuff ... Sponsored fun stuff!