Marketing can be fun if you let it...I hope you get as inspired as I am with the way Panasonic combines media to demonstrate their features. They obviously had fun while succeeding! At first thought, you may not have nifty products that can interact with cool stuff like large interactive digital displays. So, have a second thought about it.
This is very Marshall McLuhan ... y'know, "the medium is the message" guy. Think about it again for your message.