Again, this is great because we are learning so much. But duct tape, in all it's majesty, does not work for long on concrete.
I am having great discussions about how to evolve and integrate current online successes into the foundation of your company. This is inevitable. The efficiencies and cost savings are huge, the customer knowledge and sales opportunity are huge... when do you want to go huge?
Choose your solution resources (vendors/partners) wisely. They will be business-minded first, but craftsmen at what you need and trusted advisors for what you want … they should say “why?” and “no” a lot.