"Hang" around for another drink


Diageo's Smirnoff did a cool promotion in pubs in Ireland. The goal for any drinking establishment and liquor brand is to have patrons hang around, have fun ...and keep drinking.

Here is a video clip of the game that our partner Aerva powered on multiple TVs. The goal was met when people played the "Hangman" game by texting (from any mobile phone) the letters of this celebrity. The winners were instantly seen on the TVs... and probably bought another round...