Dad says the Internet Works

McKinsey is your father's research company... because your father has been smarter than you for a long time.

Their "How companies are benefiting from Web 2.0: McKinsey Global Survey Results" are in and... the internet is working!
Web 2.0 remains of high interest: 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.
I believe that the companies that are getting the most out of the Web are the ones that can. That may sound obvious but some organizations just can't get out of their own way. Either they are wary of the speed of customers taking control of the conversation or their internal processes are not nimble enough - yet.

The report has good information about what is working and which media is most effective (TV is not dead. It's just on YouTube). See Page 3 for a look at "A mix of technologies."

All successful Web deployments started with internal experimentation. The efficiencies of Web Seervices like Google Docs, Basecamp, Wikis, etc. become obvious after you commit to trying them. Simply find your youngest employee to manage internal communications within your team - or family! Integration (of what you personally discover) into external communications.

See Page 5 for a look at adoption at the "networked company".

It is time to be patient with the difficult steps of uncovering the internal resources that should be evolving. This report is another helpful reference to move it along. Fatherly advice.