Broadcasting your message is now just one element of Marketing. You need to (and can easily) get into the action in order to catch more customers... because they expect to interact with you in better ways than you just yelling for them. Let's discuss new ways to learn about what your prospects are talking about... and how joining the conversation will build your reputation and sales - the right way.
Got Fish? I recently made other relevant fishy analogies around sales and marketing - about "Fish Where the Fish Are" and more importantly "Be the Fish".