A Question

How many Social Media experts does it take to screw in a light bulb?

1) There are none.

2) They hold the light bulb up and they believe the universe revolves around them.

This is not a snark... just bit of a buzz kill because helping a business is really hard. Be it your company, your employer's, or your client's - business is a beast. Social Media experts have the right intentions but all the required alignments to manage the new integrated marketing vision takes time and a a commitment to new resources.

One answer that I recently posted is about the CMO needing company-wide support.

While I am a champion of the Social Media enthusiasm for listening to your constituents, having tools to engage, and interact... I am more aware that traditional business issues and processes need attention and innovation.

Let's shine the light on this.