Everything is "New"... what fun! New Media is empowering new customers and new business models. Who at your company is responsible for navigatng these opportunities with your existing (old) resources and processes? Well it's the New CMO and CIO (the CEO and CFO can stay the same as long as they learn to take the new lead!)See my recent post here about how a company needs to support the CMO.
Below is a quote and a link from Eric Brown and his posts about the new CIO:No longer is the CIO just the main technologist for the organization. The CIO is a leader who has a strong technology background but also understands the worlds of marketing, finance, social media, sales and everything else an organization does.Eric D. Brown – Technology, Strategy, People & Projects, Jun 2009