If you are a World of Warcrafter...
It Takes a Shire.
This means that we need many types of people to maintain and build our community and projects. We also need to share our perspective for the good of the group.
Go here for Marketing Sherpa's 7th Annual Marketing Wisdom Report - it has valuable insight and great stories from marketers climbing the Mt Everest of New Media (Himalayan Sherpa reference).
You will be reminded that email is not dead... that large and niche online social communities are manageable... that SEO and ROI look great together ... and more.
Let's discuss this 50 pager in relation to how you are trying to put your projects together. Which tactics fit your agenda? How do you get efficient participation and quality results from your internal village and external vendors (and Sherpas).
Additional info for our chat is the Pew Internet & American Life Project's December 2008 tracking survey.
The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now...