If ... Art is anything you can get away with.
Then... Creativity is anything you can get paid for.
This not true. But I am letting creativity flow! Actually, this is true when you are talking about the Creative process for the business of marketing ... positioning, engaging, influencing, and helping customers (what used to be called "Advertising")
How does your business innovate? Does technology lead or follow? Is increasing company revenue always an agenda?
Last week was the 2nd Annual Interactive Design Association (IxDA) event. Dig into a roundup of activities here for the latest answers and evolution of creative design.
Last year, the profound and prolific David Armono presented his thoughts on this evolving process at neo-Ad Agencies with the below:
And of course we should be inspired by FWA: