Sprout Builder is one of those game changers. You can "Create Living Content" - all by yourself! Really. Sprout is a quick and easy way to build, publish and manage Flash-based widgets, video, mini-sites, mashups and banners.
If this starts to grow, your digital producers can apply their craftsmanship to the harder, deeper tech stuff... like I have been talking about in my "Duct Tape on Concrete" conversations.
Sprout also comes complete with pre-built measurement components and web services...