AdTech = FadTech
So many booths - So little desire... to get a pen from another Behaviorally Targeted Contextualy Nichified Ad Network - there were hundreds of Dead Reps Walking... because half won't survive to the 2009 Ad-Tech NY. They are a passing fad as media buyers get smarter.
The overall experience was valuable. Keynotes were splashy. General Sessions were informative... and Geoff Ramsey made us feel better because we digital ad folk are all going to be just fine... it's everyone else that's screwed.
The shots above depict the best of the conference - The "Modern Agency" panel, Obama celebration in Times Square (!), advertising is everywhere you look (think about it), and 62% of Millennial$ (kids with toys) still get info from advertising - 38% DON'T.
The Modern Agency panel was excellent. More questions than answers - but there is the opportunity. Nice conversation and candor from:
Suzanne Vranica - Advertising/Marketing Columnist, WSJ
Richard Guest - Managing Director, NY, Tribal DDB Worldwide
Tom Bedecarre- CEO, AKQA
Nancy Hill, President - AAAA
Sean Finnegan - President, Chief Digital Officer, Starcom MediaVest