Today, let's not dwell on the controversies, because Christopher Columbus can provide a little inspiration for finding value in unexpected places - you just have to get out there. Our fearless zealot, Chris, was out and about looking for a better route when he stumbled upon this nifty can- of-worms that became
For Some random exploration, check out Stumble Upon - Here is a link to highly rated Marketing Stumbles.
Lotto says "You Have to Play to Win" - that's good advice for Marketers to explore more (or any) interactive projects.
But where to start? Anywhere! Paul Gillin encourages this so well in his must-read new book, Secrets of Social Media Marketing, when he writes
Consider extending your existing products in new ways. Hockey equipment manufacturer Bauer suprised themselves by selling over $20 million worth of Smell My Bag t-shirts - most of them virally and cheaply online.