The Strategic Sweet Spot

This is a really helpful image for developing a marketing strategy.

From HBR, "The Strategic Sweet Spot of a company is where it meets customers’ needs in a way that rivals can’t, given the context in which it competes."
Read the HBR article Can You Say What Your Strategy Is?
It’s a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can’t, neither can anyone else.

If you like these "circley" descriptions, I grabbed another important one from last summer's reading list - The Hedgehog Concept from Good to Great.