Google Gadget Ads - Magic Toys

Google Gadget Ads have been tested over the summer and are now available to allow you to build and deploy multimedia widgets across the Google network and beyond. (This is a slow rollout to select advertisers for now)

This is a major innovation by Google that matches the power of desktop applications with the much needed solution of distribution. See the New York Times overview

The Webobedia has a new definition of the "Widgets." As a proud co-founder of this eternally helpful site, I am still amazed how quickly definitions need to be updated (this one is 10 days old and the Google Gadget Ads will be added soon)