Last week the IAB hosted another great Forum. The topic of User-Generated Content (UGC) prompted much passionate conversation about what people will and will not do together on the Net. The biggest concern is how companies can benefit without their brands being abused by UGC ranging from illegal to boring.
To watch video from this event for keen insight and opportunity, click here for the Ad Age coverage
Recently I spoke to Brian Heidelberger, a Chicago lawyer that understands the UGC space and recently wrote about it in Ad Age. Check out his site to learn more about the legal issues.
The key is that people will be interacting online. The opportunity is to get your company involved. The answer is to partner with experienced vendors with solutions that are both proven and flexible to your needs.