Doing Well While Doing Good

The most interesting thing about the Ad Club media auction is that you can see the price of a range of media buys.

An ad in Time goes for $150k, but $3k gets you into some interesting places:

- Print ad on a huge monitor near Fenway Park for a month
- A month of those :15 spots in the movie theater
- 15 :60 spots on WFNX radio
- Your billboard on a truck on 495 for a week

Their gala launch party is tonight. Bring your check book.