Rebecca Leib, of the prolific and profound Altimeter Group, has released a great presentation on the Converged Media Imperative - combining Paid, Owned, and Earned Media... Call it POEM content.
Here is one that doesn't rhyme... 'cause it doesn't have to...
Hey, Marketers! you can now finally fulfill on that over-whelming mandate of managing all communications throughout your entire company and across all Media! Or at least there is a road map - and it's Digital...
Here are two slides showing the Converged Media Worflow and Criteria:
Here is one that doesn't rhyme... 'cause it doesn't have to...
Hey, Marketers! you can now finally fulfill on that over-whelming mandate of managing all communications throughout your entire company and across all Media! Or at least there is a road map - and it's Digital...
Here are two slides showing the Converged Media Worflow and Criteria:
