Timing is everything

We have been talking about the best materials and methods to communicate your message... particularly for Sales. This is a link to our Podcamp presentation on the topic. A key concept is making sure you are negotiating with the right person that has ...

BANT = Budget - Authority - Need – Timing.

Since "Timing" is crucial (but TANB isn't as fun to say), here is a look at the ultimate promo calendar...



1 comment:

Walt said...

This is great Dave - Thanks again. (and I believe that TAND is the right acronym)