Business Strategy meets Business Development              

I excel at understanding customers, building solutions, inspiring participation, and growing business  when you require an integrated strategy across multiple departments, industries, and technologies.

My Mission is to help companies grow their existing and new business by optimizing the effectiveness between Sales and Marketing. I honor traditional the best traditional methods and the most relevant new Digital techniques.

Allow me to be your most persuasive advocate, product marketing manager, door opener, cat herder, rainmaker, and wing man.
I manage these as part of your product marketing:

   - Market Research - Planning development around customer needs
   - Promotions - Get noticed at the right time and place
   - Connections - To partners, vendors, and customers
   - Deal Coaching - Ideas and materials to close your next big deal
   - Riff Report - Customer and competitive analysis to discover quick wins
   - Digital Toolbox -  Proven services to more easily grow your business
   - Mobile tricks - Better communication with your team and your customers.
   - Content Creation - Get the right story to the right prospects and be found
I have also earned a reputation for fun and informative one-on-one and group presentations, training, and workshop sessions.

What makes me (and my partners) unique is our range of experience across industries and media. We apply our knowledge to 
simplify your process and unburden your people while finding hidden Sales and Promotion opportunities that can pop up anywhere these days.

Some thoughts on your new opportunities:

Change is a constant that borders on chaos. Internet Marketing has many answers and as many questions. We help you see through the “bright shiny new tech media promises” and take advantage of the proven opportunities that are relevant for your particular needs and your customers... So...

Since your customers are changing, you need to evolve your business.

Your Sweet Spot?
We can begin with the below image about your Strategic Sweet Spot. These 3 elements are evolving and need to be understood and acted on for your success. Let's find opportunities where your company meets customers’ needs where your competitors can't...

For fun, at the beach, here is a 2:00 video explaining the 3 elements of the Sweet Spot.

That's a start... 
Call David Cutler for more at 617-331-7852