Consumers root for Amazon because Jeff delivers - half of ALL online sales!
Yes he wants global domination, but we can all learn from how he stays ahead.
It's no secret. Amazon innovates new services and more efficient operations through persistent iterations to actually be customer service focused.
Step #1 - want this. Step #2 - build and re-build it. Step #3 - Repeat.
One of my favorite Bezos quotes is, "I regularly get asked about what is going to change in the future... nobody ever asks me what is NOT going to change... I would say human nature is not going to change." - being understood, appreciated, treated fairly... yeah, customer service.
R/GA, the impressively-ever-evolving Agency has a helpful take on how to compete with Amazon... Simply, (which it isn't) establish more direct relationships with your consumers. Know them better... know them different:
"What differentiates success from obsolescence these days is a company’s ability to relate to its customers and deliver one-of-kind, memorable experiences ... Customer relationship management is going to be really important now because it’s going to be about understanding who your real core customers are, making sure you have a real relationship with them and building on that core ... Having a strong point of view and understanding of the consumer."
See a short post on how our partners at McKinsey solve customer issues by adapting supply chains and leveraging ecosystems... “Digitization of supply chains accounts for more than 75% of the impact on incumbents’ profit growth” ... 75%...!
Bezos has his team. You have us.
We at Creative Chaos are here for you when you want to design, build, and update your digital presence for more efficient and effective customer service. Yes, we help you build websites and mobile apps... BUT ALSO what a CEO is focusing on... enterprise fixes, custom software between platforms, supply chain visibility and management, etc.
But, remember, you don't have to hire us... We are your flexible team when you need what Amazon is building. Click to enlarge this below CBInsights teardown infographic about who Amazon is hiring so they can stay ahead... grow AWS, not bother with Advertising (smallest sliver), and provide the provocatively-named, AI-as-a-Service...
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