These are the quotes SmartBrief on Social Media readers shared most in 2012 . . .
We have allowed social media to become SEO ... a collection [of] pseudo experts all promising a solution without the talent to deliver.
-- Adam Kmiec of Walgreen, writing in a comment on a blog post, as quoted by Advertising Age
In order to be truly effective and original, you can't repurpose content designed for other media for the Web.
-- James DeJulio, president of Tongal, as quoted by MediaPost Communications' Marketing Daily
Where there's passion, there's going to be stupid passion.
-- Kathleen Hessert, social media consultant, as quoted by The Wall Street Journal
If you don't want something to happen to you, then don't do it to a customer.
-- Raghu Raghavan, CEO of Act-On, as quoted by 1to1Media.com
Social, like all media, is a tactic. What concerns me is that too many marketers have elevated tactics -- especially those of social media -- to the level of strategy.
-- Al Ries, writing in Advertising Age
Having a lot of 'likes' will not pay your rent or your mortgage. The bank doesn't accept 'likes' as collateral.
-- Heather Whaling, president of Geben Communications, as quoted by SmartBrief's SmartBlog on Social Media
Anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.
-- Andy Sernovitz, writing in SmartBrief's SmartBlog on Social Media
Untrained professionals can create significant brand damage.
-- Jeremiah Owyang of Altimeter Group, as quoted by Ragan.com
Facebook denies us a pleasure whose profundity we had underestimated: the chance to forget about ourselves for a while, the chance to disconnect.
-- Stephen Marche, writing in The Atlantic
Social media is like teenage sex -- everyone wants to do it. When they do they're a bit disappointed, but they practice and it gets much better.
-- Josh Graff of LinkedIn, as quoted by CBROnline.com