A study from JupiterResearch reveals that “77 percent of online shoppers use consumer generated product reviews/ratings and those who find them useful are more loyal to stores with reviews/ratings featured”.
A 2007 global survey from The Nielsen Company reveals that:
- 78% of online shoppers ranked Recommendations from consumers as by far the most trusted form of advertising.
- 66% of North Americans considered Blogs as reliable sources of information.
Since most marketing decisions should revolve around driving sales, here is a chart from BtoBOnline that should incite conversation about what we are spending our money on and what is actually working. Executive Seminars seem to be the most valuable... a great way to get out to teach AND learn (click on image to enlarge):